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Why Pinterest Can Be Crucial for Your Business

October 19, 2012 by Blair Stover

Companies have recently turned to different forms of social media to help them with their marketing. Pinterest has become the number one topic and a major marketing strategy for a lot of companies. If you have a great understanding of

English: Red Pinterest logo

English: Red Pinterest logo (Photo credit: Wikipedia)

Pinterest, it can be extremely beneficial to your company.

Blair Stover lists four tips and strategies to give you a better understanding of all that Pinterest has to offer for your marketing:

Learn everything you can about Pinterest

To promote your brand on Pinterest, first you’ll need to assign someone to establish relationships, monitor, and promote your Pinterest account. The person in charge should be actively engaging with their followers and using the account on a regular basis. This person should also fully understand the ins and outs of Pinterest so your company can be up to speed on what’s new with Pinterest. A Pinterest account can ultimately help your company gain visibility and drive revenue for your business.

Marketing with Pinterest doubles as marketing with Facebook and Twitter

Your marketing manager needs to link the company’s Pinterest page with the company’s Facebook and Twitter accounts so all friends can follow your pins. They also needs to change the settings so everyone on Pinterest can see what the company pins, not just their followers. Once you post something on Pinterest, it is automatically sent out through your Twitter account and posted to your Facebook wall. This allows for your pins on Pinterest to reach more people than just those on Pinterest.

 Captions do not matter

Try not to spend much time on writing the caption for your pin. If someone likes the image that you pinned, chances are is that they are going to write their own caption when they re-pin the image.

Landing page is very important

The caption and image you use certainly matter, but it’s the page that is linked to that image that is most important. You must make sure that the image you pin is linked to the correct landing page. You want the link to go to the page with the item they clicked on, not the home page. By doing this, you are allowing the person who pinned this item to look back in their Pinterest history and find the item that they liked to begin with.

Pinterest can be thought of as a giant wish list that people dream of purchasing. Pinning items to promote your company will lead to an increase in business.

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