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What Twitter Can Do for Your Small Business

March 5, 2010 by Blair Stover

In what ways can Twitter help your small business? A lot. Its an inexpensive way of sharing information and promoting your business since this free service allows you to broadcast text messages up to 140 characters in length.

To date, Twitter is the hottest social media tool for business owners. Since it was launched in 2006, it has gained tremendous popularity, especially after winning the 2007 South by Southwest Web Award in the blogging tools category.

This multi-platform microblogging service is designed to post short messages for you to update friends with your current “status.” It basically helps you answer the question, “What are you doing right now?” By doing so, you keep in touch with family, friends and, of course, potential clients.

Think of Twitter as a giant chat room filled with lots of people. The information there can be overwhelming but you dont have to see the posts of all Twitter users. Instead you can filter your choices to view only your friends and other people you like to listen to – whats called “follow” in Twitter lingo. This allows you to get great leads and make the necessary connections with people who could help your business.

Here are the business benefits of Twitter taken from social media expert Chris Brogan: Twitter helps you organize instant meetings; it works well as an opinion poll; it can direct people to good things; it spreads news faster than other sources; it gives businesses an idea of what status messaging can do for an organization; it brings great minds together and gives you tremendous opportunities to learn; it helps with business development if your prospects are online; and it can augment customer service.

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