Marketers use a variety of buzzwords to hawk their products and services. But these magic words mean nothing unless you reach the right audience. One effective way of doing this is to use the various forms of social media to build online relationships that will appeal to potential customers. As with any endeavor, the more relationships and “friends” you have, the greater the chance that these people will notice not only your profile but your product as well.
It doesn’t really matter whether you’re on Facebook, Twitter, YouTube or LinkedIn. Your online personality is part of your overall brand and it becomes an interactive way of promoting your business. So does the face or voice that you project on your account reflect your brand? If not, you could lose a lot of potential customers. Remember, you only get one chance to make a first impression.
A vital part of your social media personality is your avatar and your profile bio. Be consistent with the information you share across social platforms. If you’re sharing information from your business account, decide if you want to use your company logo or the face of the president as your avatar. Each image projects an entirely different message and needs a different branding approach.
Spice up your blog by sharing what you know. Your expertise will create a big impact on readers and will position you as an expert in the arena. If a potential customer comes to your site and reads insightful articles on how your product helps customers, this will help boost sales. Readers will be more inclined to come to you for their needs.
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