Pinterest is the latest and greatest in social media and there is still a waiting list to get invited! This social media platform is one that many are embracing because it is simple to use. It’s also a platform that can easily drive traffic to your website, as it has been shown that Pinterest is growing faster than Facebook did in its early days.
The reason for Pinterest’s popularity is that it is a visual site. Pinners add photos to bulletin boards and sort their boards by interest. They can repin a photo from a friend, they can follow friends, comment on pins and make comments on their own boards. Many websites now are even playing host to Pinterest buttons which make it easy for visitors to pin from your website.
Just as you won’t use any social media platform to constantly sell to your followers, the same is true for Pinterest. Although there are some businesses better suited to Pinterest than others – think cake decorators or dress designers as compared to writers or insurance agents – you still want to pin information your followers will care about.
Make certain you are detailed in your description of your business and embed pertinent keywords and locations so that you’re found when people are searching on Pinterest. Don’t forget to link all of your other social media accounts to your Pinterest account.
While it may be increasingly difficult to keep up with all of the latest and greatest when it comes to social media, it certainly can’t hurt to check out the various platforms and see what works best for your particular industry. If you’re seeing traffic from one social media over another then make certain you’re spending the majority of your time there.