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Using Facebook Groups: When and How

September 2, 2012 by Blair Stover

As many of you already know (especially if you are Facebook users), Facebook groups tend to come in various sizes and shapes. With the influx of technology today, users can send messages to each other, post whatever info they need to onto the news

Image representing Facebook as depicted in Cru...

Image via CrunchBase

feed as well as start new discussions on various topics. It can also serve as a great way to step in front of a business’ target market. Blair Stover has all the details below.

Certain people actually use these groups to “section off” their friends list by allowing certain people to view certain things like pictures and posts. Company owners can use this to create communities, build networks and even offer target info to future prospects and clients.

To do this, though, you have to know what the three types of Facebook groups there are: 1) You have the open group where there is no need for approval to join; 2) Closed groups where an approval is needed before someone can view the content; and 3) Secret groups which are mainly by invite only and can’t be seen by Facebook users at all.

Most people that form groups will add people they want in their group right off the bat without permission. A lot of people think of this as spamming so you might want to reconsider this before you do it. Don’t upset someone by adding them without asking first. Chances are they will just unsubscribe anyway.

If you do have group members, make sure you treat these people with respect, like you would if you were in person. Never spam their inbox with messages- once a week should be enough unless they specify otherwise. Utilize the chat function to make the group fun and worthwhile.



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