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Use WordPress and Build a Successful Email Marketing List

June 5, 2012 by Blair Stover

English: The logo of the blogging software Wor...

English: The logo of the blogging software WordPress. Deutsch: WordPress Logo 中文: WordPress Logo (Photo credit: Wikipedia)

Email marketing brings many online publishers to a common troublesome dilemma. It is known that email subscribers drive traffic, thus building the long-term customer relationship you hope for your brand. However, many websites find that only a small portion of their online visitors chose to sign up. In order to grow, you need the loyal customer following. To build this, your customers need to value the subscriber content they receive after signing up. Use these WordPress themes to enhance the subscriber content your email opt-ins receives from you, so that they will find it valuable.

Begin by minimizing distractions with The Focus Theme. Encourage your audience to pocus on one thing. With a simple page outline and minimal distractions, your key content will become the main focus. This is especially important for the tablet and smart-phone user.

With the Streamline Theme, grab the reader’s attention and hold it. Utilize enticing fonts and bright colors to draw the reader into your content. Make it clear what matters most in your emails. Highlight your best along with the design of two opt-in forms.

Focus on building your email list quickly. If this is your main goal, make it the focus of your content. The Generate Theme places your email opt-in as the main focus while giving your site a refined yet simple design.

Let customers know the email opt-in will be easy. The more stylish and simple it appears, the more your customers will want your valuable content. The Décor Theme is mobile responsive and draws the attention to the laser-focused opt-in sign up amid the sophisticated and spacious platform of your services and products.


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