November 25, 2013 by Blair Stover
If you have not heard of Hummingbird, let Blair Stover introduce you to this important update. This latest Google algorithm change means that content is an unequivocally critical portion of your strategy in order to remain visible and in business. Hummingbird has taken over where updates Panda and Penguin left off.
English: Google Logo officially released on May 2010 (Photo credit: Wikipedia)
We know that Panda made content important. You need to realize that Hummingbird makes content completely crucial. Not just any content will do, either. Hummingbird demands the right content in order for you to be visible on Google search results.
Learning the way consumers search is what Google continually adapts toward. This enables Google to deliver the most relevantly organic results. With consumers becoming more intellectual about the way that they search and also using their smartphones, there are some things that your business must do to survive. Having a mobile-optimized website allows you visibility on mobile devices. If you do not already have this in place, it is suggested that you adopt a responsive design right now.
Be the answer to your consumers’ questions. When searching, consumers do not type in “ hot chocolate”. Instead they type a question, “Where is the best hot chocolate in Seattle?” or “How to make the best hot chocolate.” Answer the questions that people are asking.
Remember that results appear on smartphones based on location. This means that even though your business may have a global reach, it will present on a smartphone based on location. Be certain to have a fully developed profile on Google+, and be sure that your business has a listing on Google.
With Hummingbird, the face of digital marketing continues to change. Be sure you keep up with the trends otherwise you may find your website, and search engine ranking, lagging behind.
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Category SEO | Tags: digital marketing,Google algorithim,google+,Hummingbird,marketing,Panda,Penguin,search engine algorithim,SEO,Web search engine | No Comments
October 17, 2012 by Blair Stover
Must-Know Social Media Optimization Tips
Are you looking to get e-shopping on your website or just have a showcase site that is present on the web? Both is great, but in today’s fast paced world, optimization is a must. As Blair Stover explains below, there are some must know social media optimization tips that every website owner needs to pay attention to.
Because having a beautiful, functional and ergonomic site it is not everything, there is still work through optimization (SEO) to do via a strategy of content and net-linking which will help increase visibility and gain customers.
Google is authentic in the world of web search engines; the last evolution of Google has changed everything concerning the Internet by giving more importance to the quality of your content and “popularity”. Today, Google attaches great importance to the interaction that people have with you and your business, content that you share with others, and how it is passed on.
That is why the SMO is an integral part of SEO! Here are some fantastic social media optimization tips for you to think about:
Have a community management strategy
- Look a the definition of an editorial that has keywords for use with SEO
- Use a Facebook fan page with regular content and active fans
- Start a blog with optimized content and strong links to your site
- Netlink in connection with the influential bloggers in your field
- Presence on platforms such Google+, Twitter and Pinterest
- Take tips from successful business owners or people that have successful runs with social media.
Category Content, education, SMO, Social Marketing, Social Media | Tags: facebook,google+,pinterest,Search engine optimization,Social Media,Social media optimization,twitter,Web search engine | No Comments