August 6, 2013 by Blair Stover
Heard the latest when it comes to Facebook? This social media giant is always changing, and has recently made updates to its “Nearby” tool, which can be accessed through the social media site’s Android and iOS mobile apps. Blair Stover has more on this story below.
Image via CrunchBase
Not only will this feature help people find friends easier, local businesses will be located faster as well thanks to feedback from friends and other Facebook users. This feedback is collected from recommendations (consisting of a star rating system that rates a company from a single star up to five) and through “likes.” Unlike a number of other review apps, a person will have to “check into” businesses before rating them.
The purpose of the update could help local businesses, which already have a somewhat decent presence on Facebook. Users can use this tool when searching for specific categories or businesses like coffee shops or restaurants. The “Nearby” tool can also get as specific as clothing or brunch. The more people and their friends recommend, check into and rate, the more personalized the list will become.
Here is a small list of things that a company can do when trying to become more visible on Facebook’s social media sites.
- Update your page. Once you have set up your business Facebook page, ensure that everything is completely filled out to the best of your abilities. This includes your store address, phone number, store hours and any minor or major details about your business.
- Update your category. Make sure your company is in the right category, which allows you to show up in the right place when people look up for your type of business.
- Talk to the Consumer. Ratings and feedback mean a lot of things, so that means you should encourage them to “like” or rate you.
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Category Marketing, Social Media | Tags: business,digital marketing,facebook,local business,local marketing,marketing,Online Communities,online marketing,small business,Social Media,social media marketing,Social network | No Comments
December 30, 2012 by blairstover
Facebook and Twitter are becoming indispensable in the field of online marketing. More and more companies are using the “share and follow” principle and are integrating social media in marketing, public relations and other areas. Blair Stover has the story below.
Whether you are an entrepreneur, businessman, professional or freelancer who has networks of their own, online marketing is something you must dip your head into because your customers or clients already do and they exchange information online about their experiences. In fact, information about your business is probably on review sites, forums and blogs already.
Companies can no longer afford to deny themselves the knowledge of online marketing. There are webmasters and website owners who have their own page on a social network but do not have a firm grip on online marketing. With the many types of effective marketing solutions out there, you bring your business together with interested social media users and thus make your service, your product and your social media site known in a simple and effective manner.
You can increase the effective reach of your customer base and spread your messages on all social networks through the use of online marketing. However, you need to ensure that you know your target audience first and you target people who are active daily on Facebook and Twitter. Configure these two sites to your individual needs and select those customers who really fit the target audience of your business. Depending on your needs you can define the country of origin, language, age and gender of your fans. Extensive real-time statistics and various tools can customize existing campaigns with just a few clicks, and thus optimize your profit.
You can visit also the Blair Stover Facebook Page for the information you want about Blair Stover.
Category Marketing, Social Marketing, Social Media | Tags: business,facebook,internet marketing,marketing,Marketing and Advertising,online marketing,Social Media,social media marketing,Social network,twitter | No Comments
December 15, 2012 by blairstover
This year we’ve seen social media become a huge part of marketing and business. While only half of small businesses say they found success on social networks, the possibility of more small business owner’s taking advantage of social media is great as 2013 rolls around.
For instance, most business owners will jump on the internet to find out important issues like how they can increase their business output as well as customer flow. To this end, social networks can be a useful tool. Many companies will also use the web to make their company more visible to a specific audience. Social networks will serve to channel the flow to the site.
Still, many small businesses have increased their budget for social networks from just one year ago. If you’re among them, or are looking to jump into social media, take a look at a few tips we’ve compiled here on BlairStover.com. These should help you get your social media campaign up and running in no time:
1. Define the objectives – Clearly define your objectives. Are you acquiring new customers? Developing or improving your image?
2. Select the appropriate networks – The network selection should be made based on the objectives but also the constraints of your budget and time available.
3. To establish an editorial – As with any communication strategy, the overall consistency is in the various messages, posted here on the web, and they are essential to successfully build a positive image.
4. Animate “pages/profiles” regularly – It is better to have few social networking accounts on a regular basis rather than having many accounts created everywhere that are poorly managed.
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Category Marketing, Social Marketing, Social Media | Tags: business,business budget,Company,facebook,LinkedIn,marketing tips,pinterest,small business,Social Media,Social network,twitter | No Comments
November 24, 2012 by blairstover
Finding and developing your own social media strategy is easy- if you know what you are doing. However, most people have no clue what to do or when to do it. For that reason, Blair Stover has listed some steps below to get you started on developing the perfect social media strategy.
Rule 1: Figure Out What Interests The Audience
Speaking the same language as your customers is the first step towards building a successful web content strategy. Imagine a plastic surgeon who uses the term “rhinoplasty” to make themselves known, while their prospects speak of a “nose job”. Posts might go unnoticed. That is why doing a search for keywords is certainly a good start to develop content strategy. It is not only reserved for optimization of websites, it is a way of knowing the hottest topics on the net.
Rule 2: Find The Social Networks That Your Customers Frequent
Once you know what interests your audience, you now will have to figure out on which social networks their conversations are taking place. For the demographic and social trends, see the studies you can find on the net. Once identified, choose the priority platforms that fall into your strategy. Initially, it is better to concentrate all your efforts on one or two networks, ie focus on quality over quantity.
Rule 3: Measure Results
Once your strategy is implemented, it is necessary to know the impact of interactions in order to know which messages work best. Some indicators which are needed to begin:
- The number of comments and “likes” on Facebook.
- The number of followers, retweets and mentions on Twitter.
- The number of visits and comments on blog.
- The referring sites of a social networking website. How many visits coming from Facebook, Twitter?
Category Marketing, Social Marketing, Social Media | Tags: business,Company,facebook,LinkedIn,marketing,marketing strategy,Online Communities,Social Media,social media strategy,Social network,Social networking service,twitter | No Comments
October 24, 2012 by Blair Stover
Small businesses should have a presence in social media. Nowadays your clients, audience and customers are probably on sites like Twitter, Pinterest, Facebook, YouTube, etc and that means that you have to be as well because they won’t be coming out to you. Blair Stover has 10 great tips that are made to help business owners to establish a media presence.
Write down any results you want to see. If you do not know what you want out of your social media, then you have no reason to set up your profiles yet. Know what you want out of your social media first before engaging in social media.
- Decide where you want to be. Not every social media site is going to give you stellar results. Do your homework and see which one will benefit you the most.
- See if your company is already on a site. There is a chance that your business could be on sites like Facebook and if it is, you can claim it.
- Find out how many times you are mentioned on Twitter. Just enter your domain on Twitter and see if people are looking you up.
- Are Pinterest users constantly pinning you? If the answer is yes, then this is one site that you should join.
- Broadcast the purpose you want to portray. Make sure people know what your business is all about.
- Fulfill promises. Make sure that if you make promises on a social media site, you keep them.
- You can be more than a company. Just because you are a CEO doesn’t mean you have to act like it. Be a friend and someone that people can relate to.
- Don’t push your content on people. Egomaniacs are not liked on social media.
- Keep plenty of fresh images. Having new photos on your social media sites is a great way to let people know you are constantly moving things around.
Category Blogging, Content, Marketing, Social Marketing, Social Media | Tags: business,facebook,Online Communities,pinterest,Social Media,Social network,twitter,youtube | No Comments
October 15, 2012 by Blair Stover
When it comes to your Twitter followers, it’s more important to have high quality followers versus a high quantity of followers. When managing your Twitter account, you need to pay attention to the number of people following you. You may need to re-evaluate your Twitter strategy if you notice that you are starting to lose followers.
Step number one is finding out the reason why people are “unfollowing” you on Twitter. Blair Stover lists out the most common reasons:
- Always promoting your products and services- People don’t care to see you advertise your products all the time. You have to be engaging, conversational, and interesting to your followers. An occasional promotional Tweet can be okay.
- Tweeting too much- People can get irritated if you use Twitter too often. Put time gaps in between your Tweets or people might unfollow you.
- Not Tweeting enough- Followers might forget about you if you don’t Tweet enough. Stay active and engaging with your followers.
- Offensive Tweets- Do not cross the line when Tweeting to your followers. When using Twitter for your company, you need to be careful of what you Tweet. Tweeting any offensive content can hurt your company and your company’s image.
- Tweeting irrelevant content- You must Tweet content that is interesting to your followers. If you start Tweeting things that are not relevant to your follower’s interests, they may stop following you.
- Not interacting with your followers- Social media relies on interaction. You need to reply and converse with your followers to help build your business. People may unfollow you if you are not interacting with them enough.
Category Blogging, Content, Marketing, Social Marketing, Social Media | Tags: Application programming interface,Browser Plugins,Lead and follow,Online Communities,Social Media,Social network,Trending and Popularity,twitter | No Comments
September 24, 2012 by Blair Stover
If you are an attorney who is looking for a few extra tips in building a strong client base, you should always start with social media. In today’s technological-based world, it seems that everything is either online or via mobile. If you can nail those two avenues, you should have no problems building a loyal clientele and moving forward to bigger and better things.
One of the most important issues you must realize before all else is that branding starts your business because it lets your clients know who you are. For instance, if you are a bankruptcy attorney then you want to focus your brand identity on the demographic of those people who would be most interested. You never want to try and cater to a wide variety of people because that would just be wasting time, money and effort. Here are a few more tips brought you courtesy of Blair Stover.
To start your branding efforts, you first need to have a logo thought up for your business and a slogan (if you want one). This really needs to be something that sparks interest but also stays professional and conservative. At no point do you want to go overboard with your slogan. Your slogan needs to be something that is straightforward and will let your consumers know what your field is in. If you feel like this is out of your realm, you should hire a professional to take over the designing elements so it will look professional.
Once the logo and slogan is in the bag, social media accounts are next. Facebook and twitter are the two best social media sites if you want to get your name out there. Make sure you use your business name and not your personal name so that your audience will make the connection. The gradual exposure will soon increase your business and so long as you continue to engage and promote your business will gain traction over time.
Category Content, Marketing, Social Marketing, Social Media | Tags: Brand,business,facebook,google+,LinkedIn,Social Media,Social network,twitter | No Comments
September 20, 2012 by Blair Stover
Image via CrunchBase
Facebook seems to have new features every time you turn around. In fact, they are changing something up every month. Their “timeline” feature is one of the most-liked according to users but it can be confusing sometimes. Blair Stover has some simple ways you can use it so it can capture your customers and fans attention more easily.
Pin a Post. If you are unsure about what a pinned post is, don’t worry. It is just a status update that someone selects to stay at the top of their posts all the time.
- You can use these to build a fan base.
- Try offering something of value when a user gives you a “like” or their name and email.
- Create a welcome video or something simple like a welcome image.
- Using pinned images or posts can get fans to join easily.
Highlight Posts. These posts are updates that you select for your timeline which take up both columns. This helps draw a lot of attention to your page.
- A pinned post will get more visibility than a highlighted post will. This is because a pinned post is placed at the top of the page.
- Make sure you highlight the testimonials you receive from your customers.
- Ensure that all video posts are highlighted.
- Creating Milestones. These images and words are perfect for telling a story.
- Milestones are great marketing channels and the more strategic a person is with them, the more business you will see.
- Engaging images are a plus in a milestone.
- Always have a “call to action” in a milestone.
Category Content, Marketing, Social Marketing, Social Media | Tags: business,Coca-Cola,facebook,Facebook Timeline,History,Online Communities,Social Media,Social network | No Comments
September 14, 2012 by Blair Stover
Image via CrunchBase
Let’s say you are logged into Facebook and want to find more people to add them to your friend list. On Facebook there are several ways to find other people. Depending on where you want to look for the people, you have to proceed differently. For a business owner, Blair Stover breaks down the easiest way to do this below:
1. Login to Facebook using your username and password and then go to your profile or your home page.
2. Now click in the left column on the “friends” tab. This will open a new page where you can search for friends or business colleagues.
3. Click on the desired portal and enter your relevant credentials. Then your contacts from this page on Facebook can be imported and checked for new contacts that are not logged into Facebook.
4. Here you can determine what people you want Facebook to invite for you. People will then be sent an invitation via e-mail.
If you want to search for other people on the site, again, you need to be logged in.
1. To find other people that are already logged into Facebook, you must also open your profile or your home page.
2. In the right column, you will see the heading “People you may know”. Here you will find different people who have several friends that are acquainted with the people you are friends with.
3. If you want to find other people or you want to look for more friends, you can go to this column and click on “View All”. Here you will be shown all the people with whom you have several friends in common.
4. In the left column you can also specifically search for people and hopefully find them. Here you can select search criteria of the following: hometown, city, school, mutual friends or colleagues, college or university or employer. Search results are displayed in descending order by number of mutual friends.
Finding targeted friends helps build an audience that is more likely to respond to your business or product. Ideally, those you target will help spread the word via word-of-mouth, extending your reach naturally and building your reputation for your business.
Category Blogging, Content, Social Marketing, Social Media | Tags: business,Contact list,facebook,Facebook features,Home page,Online Communities,search,Social network | No Comments
September 10, 2012 by Blair Stover
Image via CrunchBase
Whether you are a devoted Twitter user or not, it is time to give the service a second look. The Blair Stover blog is a place where you can learn all sorts of ways to increase traffic to your website or blog. In the case of Twitter, there are at least a half-dozen methods for incorporating the service into your blog to drive readers to your unique content.
One of the easiest, low-tech ways to pump up your blog’s readership is to use a TwitThis button. By simply pasting a tiny bit of code into your blog’s HTML, you will be up and running. Readers will have an easy and quick way to share your content, and all they have to do to spread the word is click the TwitThis button.
Using Twitterfeed is another simple, quick, and powerful way to build up readership for your posts. The Twitterfeed lets you automatically update your Twitter feed from the blog’s RSS feed. Whenever you post on your blog, your Twitter feed is updated. You can even customize the format of each tweet.
When it comes to social marketing, be it Twitter or anything else, remember not to overuse the system. If you are constantly posting and tweeting on the same subjects, and not adding any new content, then you might just turn off more readers than you attract. Be sure that each new blog post or tweet carries fresh information. Try to be succinct, direct, and helpful.
If, like many Internet marketers, you are attempting to build up your personal brand, then be professional with your social marketing activity. By posting and tweeting quality information on a regular, but not too frequent, basis, you will rapidly gain readers and customers.
Category Blogging, Content, Marketing, Social Marketing, Social Media | Tags: blog,marketing,Online Communities,RSS,Social network,twitter,twitterfeed,TwitThis | No Comments