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Posts Tagged ‘social media marketing’

  1. 4 Pinterest Tools You Need

    December 9, 2013 by Blair Stover

    Since its creation, Pinterest has risen in the ranks to become one of the best tools for social media marketing. With numerous businesses turning to Pinterest and finding success, this social site should not be left out when creating your own digital marketing plan

    Blair StoverAs Blair Stover states below, there are certain ways to make your site/Pinterest profile more efficient in your marketing efforts. Take a look at four tools to help you make the most of your Pinterest:

    1. Inject traffic to your website. In each of the photos or info-graphics you use, you should never let your customers miss the opportunity to click a link that can inject traffic to your site. So, with ease and speed from different photos, this social network can be a very interesting way to drive traffic to your website. An important option is to add a “Pin It” selection to your website itself.
    2. Organize your site by subject and select bright colors. Organizing your website separating each screen by subject and then ensuring each is easily understandable is important. Complete the process by adding photos, videos or more representative info-graphics. You can expand things by adding related or unrelated articles about your field, as well. This makes your site easy to Pin, and easy to Pin from.
    3. Humanize your content. Companies and individuals have similar, if not identical, profiles. Take advantage of this! Pinterest, gives you a good opportunity to humanize whatever brand you are marketing, even if it already has a somewhat human appearance.
    4. Use analysis tools. Recently, Pinterest announced the inclusion of an analysis tool that provides large amounts of data. This data allows users to make the measurements necessary for the development or adjustment of business strategies.

    Pinterest is one of the most profoundly technical visual sites that can be found on the net. If you are looking to expand your business by sharing images as well as ideas, feelings, opinions, etc, this is the platform to use.

     

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  2. Pinterest: How You Should Be Using It

    October 11, 2013 by Blair Stover

    English: Red Pinterest logo

    English: Red Pinterest logo (Photo credit: Wikipedia)

    Pinterest is looking to show companies that it actually pays to use its site. By using “promoted” pins, a business can generate revenue and still be considered transparent, relevant and tasteful. If you and your company need a refresher course on how to use Pinterest, this is the chance to get it. Keep reading to see why Blair Stover thinks your business should care about using this particular social media site.

    The obvious reason is because Pinterest has proven its overall ability to convert browsers and drive traffic. The site is responsible for 40% of e-commerce traffic, which is double that of Facebook. The reasoning behind this could be due to the fact that is produces high quality, visualized content that sells.

    Is it possible for a non-visual business to rethink its strategy? Absolutely. It has to do so by getting creative. Pinning photos of special events, or things being performed at the office, fun off-site activities and even special speakers can make a business stand out above its peers. A financial business, for example, could pin tips or inspiration quotes and visual infographics pertaining to the industry.

    No matter the company you have, the photos you pin should be bright, interesting and colorful – all of which are items people want to share. Pinterest’s fan base rewards businesses that are authentic and they have a tendency to abandon those that look promotional. Compelling, attractive imagery will get re-pinned over the images that look more like ads.

    Is your business using Pinterest? If so, how, and if not, why not?

     

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  3. How to Execute Your Social Media Campaign

    September 25, 2013 by Blair Stover

    New to social media? Blair Stover offer tips on how to execute your social media campaign, whether you’re a small business or a single entrepreneur.

    English: Infographic on how Social Media are b...

    English: Infographic on how Social Media are being used, and how everything is changed by them. (Photo credit: Wikipedia)

    Begin by spending time each day executing your social media strategy. Make yourself a deal to invest a minimum of 25% of your day (or a valued employee’s day) to execute your marketing strategy in social media.  This is required to get the results you expect. The manager of your social media must be responding, analyzing, posting, communicating, and measuring your company’s social media marketing each day.

    Next, develop an editorial calendar that spans three months. Plan how you will get your content and message to your target audience over a three month period. Your content calendar should be developed alongside your editorial calendar. Execute the three month plan each day.

    Follow the 10-4-1 rule. The 10-4-1 formula will help you optimize your social media postings. In this rule, for every 15 social media posts, only one should link to your landing pages, 4 should be links that go to your blog posts and 10 come from helpful content from other sources.

    Do not forget to involve your sales team on your social media marketing plan. The sales and management teams should amplify your efforts along with their personal accounts. For instance, when you are sharing a new article on your company’s blog, encourage your sales team to share the product on their personal LinkedIn accounts. Your content should assist them in the generation of new leads. In addition, your company will be building a reputation of leadership and thoughtfulness.

     

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  4. Hashtags: To Use or Not to Use?

    August 20, 2013 by Blair Stover

     

    Today we ask the age-old question…hashtags: to use or not to use? Hashtags are everywhere today, first started by Twitter then used by Google+ and Facebook. American Express even allows their customers to make purchases using hashtags. What’s the fuss with these hashtags? Are they really necessary – or just potentially irritating? Blair Stover says – #necessary. And #effective!

    Hashtag-FB

    Hashtag-FB (Photo credit: melenita2012)

    It may be surprising that businesses can actually use hashtags to their advantage. People take notice of hashtags and they can help people share your contests, news, advertising and other thoughts, taking the work out of your hands and to others who share via your hashtag.

    People share hashtags to join a conversation or make themselves visible. In this vein, it’s a great idea to use hashtags to attract new patrons, hold a contest, or inform patrons who share a hashtag thought that they will receive an incentive or be entered in a drawing. It’s simple to see who has participated, as all a business has to do is look up that particular hashtag to see a list of people who have shared it.

    Hashtags navigate a variety of networks, including Twitter, Facebook and Google+. Make your hashtag known by introducing it to as many networks as possible, and watch your idea grow as you expose it to more people.

    Furthermore, a company who uses hashtags will be used as modern, innovative and concerned with attracting a widespread audience, as well as one who likes to build a community of patrons who share common thoughts and ways of sharing and circulating those thoughts.

     

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  5. Facebook’s Newest Tool and You

    August 6, 2013 by Blair Stover

    Heard the latest when it comes to Facebook? This social media giant is always changing, and has recently made updates to its “Nearby” tool, which can be accessed through the social media site’s Android and iOS mobile apps. Blair Stover has more on this story below.

    Image representing Facebook as depicted in Cru...

    Image via CrunchBase

    Not only will this feature help people find friends easier, local businesses will be located faster as well thanks to feedback from friends and other Facebook users. This feedback is collected from recommendations (consisting of a star rating system that rates a company from a single star up to five) and through “likes.” Unlike a number of other review apps, a person will have to “check into” businesses before rating them.

    The purpose of the update could help local businesses, which already have a somewhat decent presence on Facebook. Users can use this tool when searching for specific categories or businesses like coffee shops or restaurants. The “Nearby” tool can also get as specific as clothing or brunch. The more people and their friends recommend, check into and rate, the more personalized the list will become.

    Here is a small list of things that a company can do when trying to become more visible on Facebook’s social media sites.

    1. Update your page. Once you have set up your business Facebook page, ensure that everything is completely filled out to the best of your abilities. This includes your store address, phone number, store hours and any minor or major details about your business.
    2. Update your category. Make sure your company is in the right category, which allows you to show up in the right place when people look up for your type of business.
    3. Talk to the Consumer. Ratings and feedback mean a lot of things, so that means you should encourage them to “like” or rate you.

     

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  6. 4 Steps to Market on Facebook

    June 20, 2013 by Blair Stover

    Here at Blair Stover, we strongly agree that marketing on Facebook is an essential component of any overall marketing plan. Marketing on Facebook should be an integral part of the plan, not a marketing practice that lives outside of your overall plan. Furthermore, if you don’t have a goal-oriented strategy for your Facebook marketing plan, you’ll never know if you’re getting results or realizing benefits from your social media presence.

    Image representing Facebook as depicted in Cru...

    Image via CrunchBase

    Before making Facebook marketing a part of your overall marketing plan, you must be sure that your company’s Facebook page is effective and attractive. While you’re at it, make sure that your company website is also professional, easy to navigate, and effective. Be sure your overall business model makes sense, so you know how you’re making money, how much you’re making, and how much can be allocated for marketing.

    When you’re ready to start marketing on Facebook, start out by setting some specific goals. Know what results you want to see from Facebook marketing and track progress towards those goals. Goals can include creating a loyal friend-base, showcasing new products or services, or increasing overall exposure. You can drive traffic to your Facebook page by posting monthly giveaways, freebies, or other enticing services or products. What’s more, you can use Facebook as a lead generator by tying in an email opt-in.

    Stay informed and up to date with your research. Know your audience and how they spend their time, online and offline. Know your competition and what they’re up to on Facebook. Keep up with Facebook trends and new features to stay current.

    Work towards your goals. Have a plan in place so you know how your Facebook activity is leading towards achieving your goals. Consider setting up a calendar of Facebook posts, promotions, and more.

    Measure your progress. Facebook Insights helps you track how certain posts are working for you and your goals. You can view who is viewing and acting upon your content. Don’t forget to adapt and change your plan along the way! Social media is a fluid thing, after all, and your marketing plan should reflect this to an extent as well.

     

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  7. Being Human in Your Marketing

    June 6, 2013 by Blair Stover

    All too often, businesses pretend that they are self-sufficient machines, running without any human aid or touch. What’s the point in that? Why can’t businesses be more human in their approach, particularly in their marketing, and appeal to their customers on a more human-to-human, person-to-person level?

    It is our idea here at Blair Stover that businesses can earn their customers’ trust by taking a more human approach to marketing, which can invoke feelings of trustworthiness, honesty, and just plain old person-to-person touch. Social media outlets, such as Facebook, can help businesses appear more human, accessible, and trustworthy to their clients. Connect with friends and fans on special accomplishments and celebrate with them. If your business is about to celebrate its one-year anniversary, be sure to get customers in on the celebration. Post honestly about the trials and tribulations that have defined the past year, but end with by thanking loyal customers (and soon to be customers) with perhaps an invite to an anniversary bash, a coupon, or other strategy.

    Letting customers know there’s a human behind your business, and that you have faced trials and tribulations in your first year, is an honest reflection on your business, and one that others will relate to. They’ll want to celebrate your success, and thereby further your success, even more.

    Keep the conversation going on Facebook or other social media outlets. Let customers feel like they’re a part of the business; listen to them, celebrate their contributions, and keep that involvement constant. Advertise new promotions, products, or more within your social media page, and draw in more business.

    Through it all, be personal, and remind readers that the people behind the business truly do exist – and want to interact. A little outreach and honesty can go a long way, after all.

     

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  8. Facebook and Twitter are Changing Online Marketing

    December 30, 2012 by blairstover

    Facebook and Twitter are becoming indispensable in the field of online marketing. More and more companies are using the “share and follow” principle and are integrating social media in marketing, public relations and other areas. Blair Stover has the story below.

    Whether you are an entrepreneur, businessman, professional or freelancer who has networks of their own, online marketing is something you must dip your head into because your customers or clients already do and they exchange information online about their experiences. In fact, information about your business is probably on review sites, forums and blogs already.

    Companies can no longer afford to deny themselves the knowledge of online marketing. There are webmasters and website owners who have their own page on a social network but do not have a firm grip on online marketing. With the many types of effective marketing solutions out there, you bring your business together with interested social media users and thus make your service, your product and your social media site known in a simple and effective manner.

    You can increase the effective reach of your customer base and spread your messages on all social networks through the use of online marketing. However, you need to ensure that you know your target audience first and you target people who are active daily on Facebook and Twitter. Configure these two sites to your individual needs and select those customers who really fit the target audience of your business. Depending on your needs you can define the country of origin, language, age and gender of your fans. Extensive real-time statistics and various tools can customize existing campaigns with just a few clicks, and thus optimize your profit.

     

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  9. 7 Reasons Your Social Media Marketing Isn’t Working

    December 19, 2012 by blairstover

    Unlike many social media experts who make sweeping statements that social media marketing is a must, each business owner must decide this decision individually. Including the following factors when deciding the use of social media, plays a role.

    ·       Product

    ·       Target Audience

    ·       Purpose

    From an SEO standpoint, social media marketing makes sense as each business owner hopes to boost his or her ranking within the realm of the Internet. With social media marketing, it is all about the organic and viral dissemination of information on social media channels. The generation of buzz or word of mouth carries a lot of weight these days, especially with search engines.

    Social media channels live on the interaction of its users, however, and rely on the business owner to constantly reach out. The more users a business’s social media channels have, the more interaction.

    Have a new social media campaign that isn’t going anywhere? Here are seven reasons why social media may not be working for you, provided by Blair Stover.

    1.     You are lacking some goals that just aren’t clear.

    2.     You have unreal expectations.

    3.     You and your audience aren’t connected.

    4.     You aren’t consistent in what you’re doing.

    5.     You aren’t as engaging with your audience as an owner should be.

    6.     You haven’t built your audience up yet.

    7.     Your blog is non-existent or you haven’t put enough work into it yet.

    While certainly not the only reasons, all of these points are important to consider when looking into what is keeping you from excelling in the social media realm.

     

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  10. Do’s and Don’ts for Marketing With Pinterest

    May 29, 2012 by Blair Stover

    English: Red Pinterest logo

    English: Red Pinterest logo (Photo credit: Wikipedia)

    With its rapidly growing popularity among women between the ages of 25 and 34, Pinterest has made its mark as a visual bookmarking tool. Its no wonder that brands are beginning to make their way into Pinterest. Unfortunately, a plethora of them are making mistakes as they attempt to use the site for marketing purposes. Try these ‘Do’s and Don’ts’ to help you market successfully.

    Do tap into emotions by telling stories. Build the emotional connection between consumers and your brand. To do this, pin content that reveals your brand personality rather than just your product line. As a social destination, Pinterest is a great place to show how you are involved with community.

    If you have the chance not to go into Pinterest alone, create group pinboards and invite people to pin content to your boards. An example of this would be to invite customers to add photos of themselves using your products to your pinboard. You could alos create a contest board to crowdsource pins.

    Pinterest

    Pinterest (Photo credit: stevegarfield)

    Don’t use Pinterest to direct market. The site specifically states that direct marketing, sales, or advertising should not occur. Therefore, you should focus on pinning diverse content to avoid unacceptable overt self-promotions. Try adding seasonal items, ideas for gifts, color coordinated images, and so on to your pinboard. This builds your indirect marketing.

    Don’t pin anything and everything. You will want to avoid too much clutter and overwhelm people. Consider content that will interest your target audience and can be somewhat connected to your business. Don’t forget your Pinterest audience is predominantly comprised of women between 25 and 34.

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