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Posts Tagged ‘social marketing’

  1. 10 Trends for the Social Retailer

    December 27, 2013 by Blair Stover

    Blair StoverChanges in your business tactics, strategies and business models may be on the verge. Blair Stover brings to your attention changes occurring in the face of retail.  First off, people are desiring purpose beyond profits. The youth of today are expecting corporations to not only generate raw profits, but to serve a greater purpose.

    Also, sharing has become a new business model over consumption. Services are emerging that allow people to rent, borrow, get and gift goods from peers rather than buying them new.

    New opportunities are enabled by local neighborhoods. New business models are taking the popup stores to a new level. Physical goods are ‘forward deployed’ in communities to be obtained on demand. In addition to this, on-demand delivery is sending products directly to homes. Products are being delivered to homes within hours with delivery network models. Local merchants are able to compete with Amazon.

    Customized products are affecting supply chains. With 3D printing increasing in popularity, retailers will be experimenting in using this new technology along with online services. Also, marketplace models are extending their brand further than core value propositions, extending to the social morals of makers around them.

    Brand and customer relationships take a turn. We are all familiar with the empowerment of the customer to rate companies and products. Now, companies are prompting their customers to encourage good service in exchange for positive behavior. Another trend up and coming is alternative currency bringing new transaction opportunities. Decentralized currency platforms have emerged.

    Crowd funding is done by big brands, not because the brand needs to do it, but because it offers the highest form of shared destiny and loyalty. Through crowd funding, a brand can identify product demand and allow prepayment. Along with this, crowd-created products bring endless innovation. People are able to produce their own goods through the Maker Movement. They can then offer their goods to their community at online marketplaces.


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  2. Social Media Advice for Creative Professionals

    September 6, 2012 by Blair Stover

    The Blair Stover blog is a place where readers come to learn about social marketing and how it can help them in their businesses. Social marketing is powerful if it is used properly. Creative professionals have good reason to look toward social media marketing as a way to build their visibility in the marketplace.

    Keep in mind, however, that there are smart and not so smart ways to go about bolstering your brand. The choices may seem staggering when looking at what is available to social marketers. Pinterest, Twitter, Facebook, and Google-Plus are just a very few of the social media tools you can use to put your work in front of the right eyes.

    The first thing you need to remember is that you should only put your very best work on social media. The old show business adage definitely applies here: Get good, get noticed, get paid. Unfortunately, many professionals ignore the first part of that equation. Getting good implies that you will not post poor content for others to see. If you are a writer, for example, be certain that the pieces your post to your blog or Facebook page are top-notch.

    Another way that social marketing can help you is by creating buzz that you are an expert in your field. If you have three blogs, a Facebook page, and utilize Twitter in order to get the word out that you are, let’s say, one of the best interior decorators in the city, make darn sure that the photos your post and the articles your write are of the best quality. If you “get good” before getting noticed, then you will be on your way to the final step, getting paid.

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  3. Etiquette Tips When Using Pinterest

    June 1, 2012 by Blair Stover

    English: Red Pinterest logo

    English: Red Pinterest logo (Photo credit: Wikipedia)

    What makes Pinterest so fun is that it is a simple way to see new products, ideas and places via the web. With more than ten million registered users, Pinterest can be a place of great influence. Therefore, it is important to know how to avoid infringements on copyrights, as well as steering clear of poor manners. For these reasons, try following these tips to practice proper Pinterest etiquette.

    First of all, pin from the original source at all times. This is the most important of Pinterest rules. If you pin an image that is not linked back to the original source, you are basically taking the credit from the original creator of that image. This is the source of some major controversy on Pinterest. You could be in jeopardy of copyright infringements if you do not ensure that your pins (or re-pins) direct users back to the primary site of the image.

    Next, you will want to add teaser descriptions when pinning. When you pin, you have the option to add a description. As “clicks” are the currency of Pinterest, you want to gain those “clicks”. For this reason, do not give all of the information away in the description. Write just enough to get the reader to “click” for more information.

    Along with this, you should leave comments and “likes”. Pinterest is, in fact, a social network. So, take part in this community by commenting on ideas you enjoy and clicking on “likes”.  This spreads goodwill throughout the Pinterest community and acts as feedback to encourage more pinnings of things you found inspirational.

    Finally, keep in mind that the intention of the website is fun and inspiration. Therefore, users should always show respect to one another when commenting by way of refraining from rudeness, name calling, or inappropriate language. Keep it light and enjoyable.

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