If you have not heard of Hummingbird, let Blair Stover introduce you to this important update. This latest Google algorithm change means that content is an unequivocally critical portion of your strategy in order to remain visible and in business. Hummingbird has taken over where updates Panda and Penguin left off.
We know that Panda made content important. You need to realize that Hummingbird makes content completely crucial. Not just any content will do, either. Hummingbird demands the right content in order for you to be visible on Google search results.
Learning the way consumers search is what Google continually adapts toward. This enables Google to deliver the most relevantly organic results. With consumers becoming more intellectual about the way that they search and also using their smartphones, there are some things that your business must do to survive. Having a mobile-optimized website allows you visibility on mobile devices. If you do not already have this in place, it is suggested that you adopt a responsive design right now.
Be the answer to your consumers’ questions. When searching, consumers do not type in “ hot chocolate”. Instead they type a question, “Where is the best hot chocolate in Seattle?” or “How to make the best hot chocolate.” Answer the questions that people are asking.
Remember that results appear on smartphones based on location. This means that even though your business may have a global reach, it will present on a smartphone based on location. Be certain to have a fully developed profile on Google+, and be sure that your business has a listing on Google.
With Hummingbird, the face of digital marketing continues to change. Be sure you keep up with the trends otherwise you may find your website, and search engine ranking, lagging behind.