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Posts Tagged ‘SEO’

  1. What Hummingbird Means For You

    November 25, 2013 by Blair Stover

    If you have not heard of Hummingbird, let Blair Stover introduce you to this important update. This latest Google algorithm change means that content is an unequivocally critical portion of your strategy in order to remain visible and in business. Hummingbird has taken over where updates Panda and Penguin left off.

    English: Google Logo officially released on Ma...

    English: Google Logo officially released on May 2010 (Photo credit: Wikipedia)

    We know that Panda made content important. You need to realize that Hummingbird makes content completely crucial. Not just any content will do, either. Hummingbird demands the right content in order for you to be visible on Google search results.

    Learning the way consumers search is what Google continually adapts toward. This enables Google to deliver the most relevantly organic results. With consumers becoming more intellectual about the way that they search and also using their smartphones, there are some things that your business must do to survive. Having a mobile-optimized website allows you visibility on mobile devices. If you do not already have this in place, it is suggested that you adopt a responsive design right now.

    Be the answer to your consumers’ questions. When searching, consumers do not type in “ hot chocolate”. Instead they type a question, “Where is the best hot chocolate in Seattle?” or “How to make the best hot chocolate.” Answer the questions that people are asking.

    Remember that results appear on smartphones based on location. This means that even though your business may have a global reach, it will present on a smartphone based on location. Be certain to have a fully developed profile on Google+, and be sure that your business has a listing on Google.

    With Hummingbird, the face of digital marketing continues to change. Be sure you keep up with the trends otherwise you may find your website, and search engine ranking, lagging behind.

    Check the Linkedin Blair Stover and Blair Stover Twitter Page for new updates.

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  2. How to Build Links Manually

    November 15, 2013 by Blair Stover

    Link building manually is still the way to go for most people. Many will find that automated link building leads to problems, like low quality links and issues with Google later on. By doing the links yourself, you are opening up the possibility of gaining residual links from viewers who look at the content and notice how popular it is becoming. Blair Stover has some great tips on how you can build your links manually and, in the process, become a very successful link builder.

    Automatic versus Manual in Quantity

    Guides always seem to discount the overall idea of link building, especially when it comes to building link after link. They never seem to reveal why, though. The truth behind this is because SEO is constantly changing and Google doesn’t want to take your link numbers into account. However, if you have an overwhelming amount, they will surely start an investigation into your account.

    Build Connections

    Using social media connections to start networking with other users is very important for business. Just because you submit links to a lot of various websites doesn’t mean you will actually hit high-quality links. Link building this way will make you end up with a low strike rate. The industry is about who you know.

    Content is King

    You may have heard this term thrown around numerous times and there is a reason for it – it’s the truth. Quality is a very important part of the writing process. Link building revolves around the content, not the other way around. You will never find a website that has a high PR that also has poor content.

    There are other simple tips, but these should help you get started on your way to building links the right way.

     

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  3. 7 Reasons Your Social Media Marketing Isn’t Working

    December 19, 2012 by blairstover

    Unlike many social media experts who make sweeping statements that social media marketing is a must, each business owner must decide this decision individually. Including the following factors when deciding the use of social media, plays a role.

    ·       Product

    ·       Target Audience

    ·       Purpose

    From an SEO standpoint, social media marketing makes sense as each business owner hopes to boost his or her ranking within the realm of the Internet. With social media marketing, it is all about the organic and viral dissemination of information on social media channels. The generation of buzz or word of mouth carries a lot of weight these days, especially with search engines.

    Social media channels live on the interaction of its users, however, and rely on the business owner to constantly reach out. The more users a business’s social media channels have, the more interaction.

    Have a new social media campaign that isn’t going anywhere? Here are seven reasons why social media may not be working for you, provided by Blair Stover.

    1.     You are lacking some goals that just aren’t clear.

    2.     You have unreal expectations.

    3.     You and your audience aren’t connected.

    4.     You aren’t consistent in what you’re doing.

    5.     You aren’t as engaging with your audience as an owner should be.

    6.     You haven’t built your audience up yet.

    7.     Your blog is non-existent or you haven’t put enough work into it yet.

    While certainly not the only reasons, all of these points are important to consider when looking into what is keeping you from excelling in the social media realm.

     

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