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Posts Tagged ‘Search engine optimization’

  1. How to Build Links Manually

    November 15, 2013 by Blair Stover

    Link building manually is still the way to go for most people. Many will find that automated link building leads to problems, like low quality links and issues with Google later on. By doing the links yourself, you are opening up the possibility of gaining residual links from viewers who look at the content and notice how popular it is becoming. Blair Stover has some great tips on how you can build your links manually and, in the process, become a very successful link builder.

    Automatic versus Manual in Quantity

    Guides always seem to discount the overall idea of link building, especially when it comes to building link after link. They never seem to reveal why, though. The truth behind this is because SEO is constantly changing and Google doesn’t want to take your link numbers into account. However, if you have an overwhelming amount, they will surely start an investigation into your account.

    Build Connections

    Using social media connections to start networking with other users is very important for business. Just because you submit links to a lot of various websites doesn’t mean you will actually hit high-quality links. Link building this way will make you end up with a low strike rate. The industry is about who you know.

    Content is King

    You may have heard this term thrown around numerous times and there is a reason for it – it’s the truth. Quality is a very important part of the writing process. Link building revolves around the content, not the other way around. You will never find a website that has a high PR that also has poor content.

    There are other simple tips, but these should help you get started on your way to building links the right way.

     

    Do you want more Blair Stover? Find more on Blair Stover Facebook Page.

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  2. Advantages of Internet Marketing Consultants

    November 10, 2012 by blairstover

    Every new technology brings with it opportunities to develop your business. Today, Information Technology and Communication (ICT) are at the heart of every company’s heart and therefore it is at the heart of your clients as well. To remain competitive or to conquer new markets, it is essential to integrate the internet into your marketing strategy through various means: e-commerce, social marketing, viral marketing, etc. Blair Stover details how online marketing is great for any business.

    Just as your lawyer or accountant is, your Internet Marketing Consultant is a trusted partner, an expert in a strategic area for the development of your business. It is because of this that you must rely on the expertise of your marketing consultants.

    The role of the consultant is to ensure that your company takes full advantage of the potential of the technologies and techniques of internet marketing. In this rapidly changing field, they have the specialized training and advanced skills to take your company to new heights.

    Consultants of this field are able to design and produce products and services tailored to your business needs. This is your guarantee to provide an ideal development for your projects online.

    Do not confuse internet marketing consultant with website creator. An internet marketing consultant’s main job is to develop solutions for online marketing. In addition to delivering effective websites, solutions are to be integrated while generating qualified traffic without all the problems of usual internet businesses.

    Whatever your industry is, the objective of an internet marketing agency is to unfold your company to new heights in order for you to take advantage of the internet in every way.

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  3. Must-Know Social Media Optimization Tips

    October 17, 2012 by Blair Stover

    Must-Know Social Media Optimization Tips

     

    Are you looking to get e-shopping on your website or just have a showcase site that is present on the web? Both is great, but in today’s fast paced world, optimization is a must. As Blair Stover explains below, there are some must know social media optimization tips that every website owner needs to pay attention to.

    Because having a beautiful, functional and ergonomic site it is not everything, there is still work through optimization (SEO) to do via a strategy of content and net-linking which will help increase visibility and gain customers.

    Google is authentic in the world of web search engines; the last evolution of Google has changed everything concerning the Internet by giving more importance to the quality of your content and “popularity”. Today, Google attaches great importance to the interaction that people have with you and your business, content that you share with others, and how it is passed on.

    That is why the SMO is an integral part of SEO! Here are some fantastic social media optimization tips for you to think about:

    Have a community management strategy

    • Look a the definition of an editorial that has keywords for use with SEO
    • Use a Facebook fan page with regular content and active fans
    • Start a blog with optimized content and strong links to your site
    • Netlink in connection with the influential bloggers in your field
    • Presence on platforms such Google+, Twitter and Pinterest
    • Take tips from successful business owners or people that have successful runs with social media.
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  4. 4 Content and Social Media Tips To Make Your Business Blog

    June 19, 2012 by Blair Stover

    An overview of online marketing. A simple grap...

    An overview of online marketing. A simple graph that represents the major components of online marketing, including, Search Engine Marketing (SEM), Search Engine Optimization (SEO), including RSS and Atom feeds, Affiliate Marketing, Email Marketing, Viral Networking/Blogs and Social Netowrking. (Photo credit: Wikipedia)

    Corporate agencies seem to be chasing their tails when it comes to the vast world of social media and blogs.  Yet social media is a big part of today’s consumer audience, and companies that can successfully execute their marketing tactics concerning social media will often conclude the business is doing well.

    You will hear of the saying that “the skills are only as great as the tools being used” and this applies to the rapidly evolving web presence and social media world. One way to stand out from other businesses is to have a good quality blog. If you have a blog or you’re looking to start one for your business, here are a few tips to get you started on the right path to social media stardom.

    1.     It always starts with the customers.  You must try and gather as much information as possible to see want the target audience wants.  This includes the likes and dislikes and pertains to your products and services that are specific to your company and the industry that your company is in.

    2.     You have to define the topics. Deciding on goals is a start, however you really need to focus on the audience and how your blog is going to communicate the information.  As your company continues to advance, content marketing is going to become more important.

    3.     Tell the story and plan the narrative.  Telling a story is probably one of the best things that a blogger can do and it is also one of the things that is often missing and today’s SEO world.

    4.     Set your goals, monitor your progress, measure your results and then refine.

    Now repeat everything.  Business blogging is not easy but it is rewarding.  The main question you have to ask yourself, are you planning properly and is your plan an ongoing process?

     

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  5. How to Make Your Business Blog Profitable

    June 10, 2012 by Blair Stover

    English: Infographic on how Social Media are b...

    English: Infographic on how Social Media are being used, and how everything is changed by them. (Photo credit: Wikipedia)

    Starting a business blog is a great weapon in your marketing arsenal but you have to put work into it to make that happen. Simply building a blog and posting content is the first step but you have to work in SEO, focus on quality content, build links and talk about your blog on your social media platforms in order to spread the word.

    Here are some ways to utilize the power of your blog to build your business. A blog is a great place to feature your goods or services – especially if you sell physical products. You can use your blog to post testimonials and use it as an extension of your website. Make certain your blog posts point back to the website to enhance sales.

    Your blog can be used to spread company news, industry news, and announce new products, services, and any anniversaries your company is celebrating. If you are using the blog for business purposes, make certain you keep your target audience in mind. Cater your posts to the audience.

    Your blog can be used as a way to deliver enhanced customer service. If you have customer concerns that are being raised on your social media pages consider putting together a blog post to address those concerns. Take responsibility for client concerns and address it through feedback on your blog.

    If you’re looking to expand your workforce either through permanent hiring or with offering internship opportunities use your blog to recruit applicants. If you announce a position on your blog and your social media pages, you know that someone who’s responding is likely familiar with your business.

    Bottom line with your business blog is that it should be used to drive traffic back to your website and be used as a tool to drive sales. A blog, with continually updated content, will help your Google ranks and help your business be found.

     

     

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