December 9, 2013 by Blair Stover
Since its creation, Pinterest has risen in the ranks to become one of the best tools for social media marketing. With numerous businesses turning to Pinterest and finding success, this social site should not be left out when creating your own digital marketing plan
As Blair Stover states below, there are certain ways to make your site/Pinterest profile more efficient in your marketing efforts. Take a look at four tools to help you make the most of your Pinterest:
- Inject traffic to your website. In each of the photos or info-graphics you use, you should never let your customers miss the opportunity to click a link that can inject traffic to your site. So, with ease and speed from different photos, this social network can be a very interesting way to drive traffic to your website. An important option is to add a “Pin It” selection to your website itself.
- Organize your site by subject and select bright colors. Organizing your website separating each screen by subject and then ensuring each is easily understandable is important. Complete the process by adding photos, videos or more representative info-graphics. You can expand things by adding related or unrelated articles about your field, as well. This makes your site easy to Pin, and easy to Pin from.
- Humanize your content. Companies and individuals have similar, if not identical, profiles. Take advantage of this! Pinterest, gives you a good opportunity to humanize whatever brand you are marketing, even if it already has a somewhat human appearance.
- Use analysis tools. Recently, Pinterest announced the inclusion of an analysis tool that provides large amounts of data. This data allows users to make the measurements necessary for the development or adjustment of business strategies.
Pinterest is one of the most profoundly technical visual sites that can be found on the net. If you are looking to expand your business by sharing images as well as ideas, feelings, opinions, etc, this is the platform to use.
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Category Pinterest, Social Marketing, Social Media | Tags: branding,digital marketing,marketing,pinterest,Social Media,social media marketing | No Comments
October 11, 2013 by Blair Stover
English: Red Pinterest logo (Photo credit: Wikipedia)
Pinterest is looking to show companies that it actually pays to use its site. By using “promoted” pins, a business can generate revenue and still be considered transparent, relevant and tasteful. If you and your company need a refresher course on how to use Pinterest, this is the chance to get it. Keep reading to see why Blair Stover thinks your business should care about using this particular social media site.
The obvious reason is because Pinterest has proven its overall ability to convert browsers and drive traffic. The site is responsible for 40% of e-commerce traffic, which is double that of Facebook. The reasoning behind this could be due to the fact that is produces high quality, visualized content that sells.
Is it possible for a non-visual business to rethink its strategy? Absolutely. It has to do so by getting creative. Pinning photos of special events, or things being performed at the office, fun off-site activities and even special speakers can make a business stand out above its peers. A financial business, for example, could pin tips or inspiration quotes and visual infographics pertaining to the industry.
No matter the company you have, the photos you pin should be bright, interesting and colorful – all of which are items people want to share. Pinterest’s fan base rewards businesses that are authentic and they have a tendency to abandon those that look promotional. Compelling, attractive imagery will get re-pinned over the images that look more like ads.
Is your business using Pinterest? If so, how, and if not, why not?
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Category Social Marketing, Social Media | Tags: business,digital marketing,local business,local marketing,marketing,online marketing,pinterest,small business,Social Media,social media marketing | No Comments
December 15, 2012 by blairstover
This year we’ve seen social media become a huge part of marketing and business. While only half of small businesses say they found success on social networks, the possibility of more small business owner’s taking advantage of social media is great as 2013 rolls around.
For instance, most business owners will jump on the internet to find out important issues like how they can increase their business output as well as customer flow. To this end, social networks can be a useful tool. Many companies will also use the web to make their company more visible to a specific audience. Social networks will serve to channel the flow to the site.
Still, many small businesses have increased their budget for social networks from just one year ago. If you’re among them, or are looking to jump into social media, take a look at a few tips we’ve compiled here on BlairStover.com. These should help you get your social media campaign up and running in no time:
1. Define the objectives – Clearly define your objectives. Are you acquiring new customers? Developing or improving your image?
2. Select the appropriate networks – The network selection should be made based on the objectives but also the constraints of your budget and time available.
3. To establish an editorial – As with any communication strategy, the overall consistency is in the various messages, posted here on the web, and they are essential to successfully build a positive image.
4. Animate “pages/profiles” regularly – It is better to have few social networking accounts on a regular basis rather than having many accounts created everywhere that are poorly managed.
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Category Marketing, Social Marketing, Social Media | Tags: business,business budget,Company,facebook,LinkedIn,marketing tips,pinterest,small business,Social Media,Social network,twitter | No Comments
December 11, 2012 by blairstover
More and more small businesses are being singled out for their delay in the use of new technologies these days. But it seems that some tools are adopted more quickly than others, in particular the wide realm of social media.
Social networks seem to be back in the forefront of how a small business communicates. Recent studies show that businesses who started their social media trek last year have increased their social media impact this year, with varying degrees of success when it comes to their business revenues.
A little less than a third of people who publish content on the web, who primarily work in marketing, are on most networks at least once per day. In a week, owners or managers say that they spend at least six hours on these tools, and a quarter of those will spend between six and 10 hours weekly, sometime more!
Social networks are used because small businesses favor the target audience. Facebook is widely acclaimed, followed by Twitter, LinkedIn, Google and then Pinterest. This increase in use is huge as businesses hope to generate an increase in business during the holiday months.
Here are some ways businesses look to make it big when it comes to going online:
· By creating a sound marketing plan that will incorporate different methods to reach the consumer. It can stem from online advertising to using social media.
· 65% of people say that word-of-mouth is the best way to get ideas for gifts. You can always encourage your subscribers to email or text a friend about your company. Even offering some kind of discount will help.
· Putting all products or the business on review and rating sites to help spread the word of mouth campaign.
What’s your advice when it comes to small business and social media? Tell us your top tip in the comments below here at ABStover.com.
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Category Marketing, Social Marketing, Social Media | Tags: business,facebook,google+,holiday sales,LinkedIn,marketing tips,pinterest,small business,Social Media,twitter | No Comments
December 6, 2012 by blairstover
Social media such as Facebook, Twitter and Pinterest are a great way to push a large audience towards your business. To be successful and generate viral effects, however, you have to have patience and diligence. One must first use the various social media platforms wisely in order for it to be profitable for your company.
There are some basics when it comes to operating a social media campaign effectively. Here are a few we recommend here on A Blair Stover, but know there are always other equally good tips out there!
1. Learning how to operate social media. In order to use social media platforms successfully, you must first understand how they work and become familiar with the basics. The best option is to take an active part.
2. Learning about other companies. While you are using social media platforms, you will encounter activities and sites of other companies that use this form of marketing successfully for themselves. Have a look at how it transforms their business.
3. Plan out your goals. Do not jump into the deep end of the pool right off the bat. You need an elaborate plan first. You must be aware of your goals and understand what steps you need to take to get there. Creating customer relationships should be your main goal.
4. Curb expectations. Do not expect things to happen overnight because it never does for a small business. It is going to require a lot of effort and time on your part to build your customer base up.
5. Blogging. A blog is an excellent way to start a target group, in conjunction with your social media platforms. Simultaneously generate more traffic to your and increase your visibility to search engines with a well managed blog.
Category Marketing, Social Marketing, Social Media | Tags: business,facebook,LinkedIn,Marketing and Advertising,marketing tips,media platforms,pinterest,small business,Social Media,twitter | No Comments
October 24, 2012 by Blair Stover
Small businesses should have a presence in social media. Nowadays your clients, audience and customers are probably on sites like Twitter, Pinterest, Facebook, YouTube, etc and that means that you have to be as well because they won’t be coming out to you. Blair Stover has 10 great tips that are made to help business owners to establish a media presence.
Write down any results you want to see. If you do not know what you want out of your social media, then you have no reason to set up your profiles yet. Know what you want out of your social media first before engaging in social media.
- Decide where you want to be. Not every social media site is going to give you stellar results. Do your homework and see which one will benefit you the most.
- See if your company is already on a site. There is a chance that your business could be on sites like Facebook and if it is, you can claim it.
- Find out how many times you are mentioned on Twitter. Just enter your domain on Twitter and see if people are looking you up.
- Are Pinterest users constantly pinning you? If the answer is yes, then this is one site that you should join.
- Broadcast the purpose you want to portray. Make sure people know what your business is all about.
- Fulfill promises. Make sure that if you make promises on a social media site, you keep them.
- You can be more than a company. Just because you are a CEO doesn’t mean you have to act like it. Be a friend and someone that people can relate to.
- Don’t push your content on people. Egomaniacs are not liked on social media.
- Keep plenty of fresh images. Having new photos on your social media sites is a great way to let people know you are constantly moving things around.
Category Blogging, Content, Marketing, Social Marketing, Social Media | Tags: business,facebook,Online Communities,pinterest,Social Media,Social network,twitter,youtube | No Comments
October 22, 2012 by Blair Stover
Managing your company’s social media accounts can be tedious and time-consuming. More and more companies are starting to outsource their social media to agencies, freelancers, or interns within the company. While this may save you a lot of time, it could be risky if you do not choose the right person to manage your social media accounts.
Blair Stover lists four dangers that can occur from outsourcing your social media activities:
They may not understand your company- You cannot expect a newcomer or someone from the outside to completely understand your company’s products, services, selling points, target audience, brand, or what your company stands for. The person managing your social media accounts could potentially make big mistakes that could damage your brand’s reputation and credibility.
Social media helps a company in many ways- Many people know how to use Facebook, Twitter, and Pinterest but that doesn’t mean that they should be in charge of your social media accounts. For a business, social media can be used as a form of marketing, customer service, public relations, and branding. The person in charge of your accounts should be knowledgeable in all these fields.
Accidentally mixing up their personal account with the business’s account- Most people have a personal Facebook or Twitter account. When working with multiple forms of social media, someone could easily mix up their personal account with the account of the business. Ultimately, they could post something on the business’s account that was meant for their personal account.
Social media comments can become a PR nightmare- Comments and posts on social media accounts can spread like wildfire. A conversation with a customer can turn into a major problem quickly if the situation isn’t handled properly. The person handling your accounts needs to be thinking a few steps ahead so avoid a nasty PR situation.
Category Blogging, Content, Marketing, Social Marketing, Social Media | Tags: business,Company,facebook,Personal account,pinterest,Public relations,Social Media,twitter | No Comments
October 19, 2012 by Blair Stover
Companies have recently turned to different forms of social media to help them with their marketing. Pinterest has become the number one topic and a major marketing strategy for a lot of companies. If you have a great understanding of
English: Red Pinterest logo (Photo credit: Wikipedia)
Pinterest, it can be extremely beneficial to your company.
Blair Stover lists four tips and strategies to give you a better understanding of all that Pinterest has to offer for your marketing:
Learn everything you can about Pinterest
To promote your brand on Pinterest, first you’ll need to assign someone to establish relationships, monitor, and promote your Pinterest account. The person in charge should be actively engaging with their followers and using the account on a regular basis. This person should also fully understand the ins and outs of Pinterest so your company can be up to speed on what’s new with Pinterest. A Pinterest account can ultimately help your company gain visibility and drive revenue for your business.
Marketing with Pinterest doubles as marketing with Facebook and Twitter
Your marketing manager needs to link the company’s Pinterest page with the company’s Facebook and Twitter accounts so all friends can follow your pins. They also needs to change the settings so everyone on Pinterest can see what the company pins, not just their followers. Once you post something on Pinterest, it is automatically sent out through your Twitter account and posted to your Facebook wall. This allows for your pins on Pinterest to reach more people than just those on Pinterest.
Captions do not matter
Try not to spend much time on writing the caption for your pin. If someone likes the image that you pinned, chances are is that they are going to write their own caption when they re-pin the image.
Landing page is very important
The caption and image you use certainly matter, but it’s the page that is linked to that image that is most important. You must make sure that the image you pin is linked to the correct landing page. You want the link to go to the page with the item they clicked on, not the home page. By doing this, you are allowing the person who pinned this item to look back in their Pinterest history and find the item that they liked to begin with.
Pinterest can be thought of as a giant wish list that people dream of purchasing. Pinning items to promote your company will lead to an increase in business.
Category Content, Marketing, Pinterest, Social Marketing, Social Media | Tags: business,Company,facebook,marketing,Pin,pinterest,Social Media,twitter | No Comments
October 17, 2012 by Blair Stover
Must-Know Social Media Optimization Tips
Are you looking to get e-shopping on your website or just have a showcase site that is present on the web? Both is great, but in today’s fast paced world, optimization is a must. As Blair Stover explains below, there are some must know social media optimization tips that every website owner needs to pay attention to.
Because having a beautiful, functional and ergonomic site it is not everything, there is still work through optimization (SEO) to do via a strategy of content and net-linking which will help increase visibility and gain customers.
Google is authentic in the world of web search engines; the last evolution of Google has changed everything concerning the Internet by giving more importance to the quality of your content and “popularity”. Today, Google attaches great importance to the interaction that people have with you and your business, content that you share with others, and how it is passed on.
That is why the SMO is an integral part of SEO! Here are some fantastic social media optimization tips for you to think about:
Have a community management strategy
- Look a the definition of an editorial that has keywords for use with SEO
- Use a Facebook fan page with regular content and active fans
- Start a blog with optimized content and strong links to your site
- Netlink in connection with the influential bloggers in your field
- Presence on platforms such Google+, Twitter and Pinterest
- Take tips from successful business owners or people that have successful runs with social media.
Category Content, education, SMO, Social Marketing, Social Media | Tags: facebook,google+,pinterest,Search engine optimization,Social Media,Social media optimization,twitter,Web search engine | No Comments
September 17, 2012 by Blair Stover
Every business is looking for that certain edge to get ahead in today’s economical-saddled world. One thing holds true – it is hard for a business owner to figure out what is right and what is wrong concerning foundational steps in increasing sales. Successful campaigns are hard to come by but here are a few ways ABStover suggests looking into in order to help you push through your next social media strategy and come out with a win.
1. Having Facebook Promotions Requires Apps. If you want to have a promotion through Facebook, according to their new guidelines, you are going to need an app. There are plenty of companies out there that can help you design your app but if you already know how to do it, go ahead and design your own.
2. If Using Twitter, You Have To Provide Rules Disclosure. As with any sweepstakes or contest, you have to provide the participants with the terms and conditions and Twitter is no different.
3. Beware Of A Lottery. Lotteries are usually handled by the government. With that being said, make sure your lottery is not an illegal one and be sure you know what you can and can’t do.
4. Allow Your Promotion To Be An Easy One. Your social promotion isn’t supposed to be hard for the participants. If the terms are too difficult, you won’t see the participation you’ll want.
5. Promote Your Contest Often. Just because you organize a promotional launch doesn’t mean the work is over. You have to ensure that the communication continues to flow throughout your entire campaign.
6. Amplify the Message Through Your Partners. Partner marketing is a strong influence when it comes to promotional campaigning.
7. Priming the Pump. Throw a few submissions into the ring to get things started.
8. Never rely solely on the Public’s Opinion. A great option is to use judging early in the competition and then switch to public voting.
Category Content, Marketing, Social Marketing, Social Media | Tags: business,facebook,LinkedIn,Online Communities,pinterest,Social Media,Social promotion,twitter | No Comments