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Posts Tagged ‘marketing’

  1. 4 Pinterest Tools You Need

    December 9, 2013 by Blair Stover

    Since its creation, Pinterest has risen in the ranks to become one of the best tools for social media marketing. With numerous businesses turning to Pinterest and finding success, this social site should not be left out when creating your own digital marketing plan

    Blair StoverAs Blair Stover states below, there are certain ways to make your site/Pinterest profile more efficient in your marketing efforts. Take a look at four tools to help you make the most of your Pinterest:

    1. Inject traffic to your website. In each of the photos or info-graphics you use, you should never let your customers miss the opportunity to click a link that can inject traffic to your site. So, with ease and speed from different photos, this social network can be a very interesting way to drive traffic to your website. An important option is to add a “Pin It” selection to your website itself.
    2. Organize your site by subject and select bright colors. Organizing your website separating each screen by subject and then ensuring each is easily understandable is important. Complete the process by adding photos, videos or more representative info-graphics. You can expand things by adding related or unrelated articles about your field, as well. This makes your site easy to Pin, and easy to Pin from.
    3. Humanize your content. Companies and individuals have similar, if not identical, profiles. Take advantage of this! Pinterest, gives you a good opportunity to humanize whatever brand you are marketing, even if it already has a somewhat human appearance.
    4. Use analysis tools. Recently, Pinterest announced the inclusion of an analysis tool that provides large amounts of data. This data allows users to make the measurements necessary for the development or adjustment of business strategies.

    Pinterest is one of the most profoundly technical visual sites that can be found on the net. If you are looking to expand your business by sharing images as well as ideas, feelings, opinions, etc, this is the platform to use.

     

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  2. What Hummingbird Means For You

    November 25, 2013 by Blair Stover

    If you have not heard of Hummingbird, let Blair Stover introduce you to this important update. This latest Google algorithm change means that content is an unequivocally critical portion of your strategy in order to remain visible and in business. Hummingbird has taken over where updates Panda and Penguin left off.

    English: Google Logo officially released on Ma...

    English: Google Logo officially released on May 2010 (Photo credit: Wikipedia)

    We know that Panda made content important. You need to realize that Hummingbird makes content completely crucial. Not just any content will do, either. Hummingbird demands the right content in order for you to be visible on Google search results.

    Learning the way consumers search is what Google continually adapts toward. This enables Google to deliver the most relevantly organic results. With consumers becoming more intellectual about the way that they search and also using their smartphones, there are some things that your business must do to survive. Having a mobile-optimized website allows you visibility on mobile devices. If you do not already have this in place, it is suggested that you adopt a responsive design right now.

    Be the answer to your consumers’ questions. When searching, consumers do not type in “ hot chocolate”. Instead they type a question, “Where is the best hot chocolate in Seattle?” or “How to make the best hot chocolate.” Answer the questions that people are asking.

    Remember that results appear on smartphones based on location. This means that even though your business may have a global reach, it will present on a smartphone based on location. Be certain to have a fully developed profile on Google+, and be sure that your business has a listing on Google.

    With Hummingbird, the face of digital marketing continues to change. Be sure you keep up with the trends otherwise you may find your website, and search engine ranking, lagging behind.

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  3. How to Build Links Manually

    November 15, 2013 by Blair Stover

    Link building manually is still the way to go for most people. Many will find that automated link building leads to problems, like low quality links and issues with Google later on. By doing the links yourself, you are opening up the possibility of gaining residual links from viewers who look at the content and notice how popular it is becoming. Blair Stover has some great tips on how you can build your links manually and, in the process, become a very successful link builder.

    Automatic versus Manual in Quantity

    Guides always seem to discount the overall idea of link building, especially when it comes to building link after link. They never seem to reveal why, though. The truth behind this is because SEO is constantly changing and Google doesn’t want to take your link numbers into account. However, if you have an overwhelming amount, they will surely start an investigation into your account.

    Build Connections

    Using social media connections to start networking with other users is very important for business. Just because you submit links to a lot of various websites doesn’t mean you will actually hit high-quality links. Link building this way will make you end up with a low strike rate. The industry is about who you know.

    Content is King

    You may have heard this term thrown around numerous times and there is a reason for it – it’s the truth. Quality is a very important part of the writing process. Link building revolves around the content, not the other way around. You will never find a website that has a high PR that also has poor content.

    There are other simple tips, but these should help you get started on your way to building links the right way.

     

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  4. 5 Ways Google+ Communities Are Your Best Friend

    October 25, 2013 by Blair Stover

    English: Google+ wordmark

    English: Google+ wordmark (Photo credit: Wikipedia)

    Most professionals and companies are already familiar with social media marketing. But there are some who still do not know what the best use Google Plus is when it comes to marketing purposes.

    Google Plus, like any other marketing outlet, isn’t for everyone. But for many it’s a way to help with not only SEO efforts but create a genuine and engaging online presence as well. Here are some suggestions on how Google Plus can help increase the number of marketing benefits, provided by Blair Stover.

    1. Engage with active users (professionals). Google Plus has a balanced mix between influential people and those who are just eager to learn. Many users have their own blogs, websites or brands with pages on Google Plus. By using Google Plus, you can find people who are active in your area and influence them to share their content. A company should try to get more involved with these types of users.
    2. Create new communities. If you cannot find a community on Google Plus that is related to your interests, you can always start your own. The creation of a new community is extremely simple. Influence authorship and invite people in your community to post.
    3. Use Google hashtags. By using these, you can actually call out specific people within posts.
    4. Engagement and responses appear on your newsfeed. Organizing your circles based on the news you want to see is a huge time saving feature.
    5. Recommended Communities Feature. This is the best feature for marketing professionals. Any type of content can be found on the Google Plus public community feature.

    Google Plus was never seen as a threat to Facebook (at first). Now, the tables have turned because of new tools and features that make this social media site rapidly gaining in the social media world. Are you on Google Plus already?

     

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  5. Pinterest: How You Should Be Using It

    October 11, 2013 by Blair Stover

    English: Red Pinterest logo

    English: Red Pinterest logo (Photo credit: Wikipedia)

    Pinterest is looking to show companies that it actually pays to use its site. By using “promoted” pins, a business can generate revenue and still be considered transparent, relevant and tasteful. If you and your company need a refresher course on how to use Pinterest, this is the chance to get it. Keep reading to see why Blair Stover thinks your business should care about using this particular social media site.

    The obvious reason is because Pinterest has proven its overall ability to convert browsers and drive traffic. The site is responsible for 40% of e-commerce traffic, which is double that of Facebook. The reasoning behind this could be due to the fact that is produces high quality, visualized content that sells.

    Is it possible for a non-visual business to rethink its strategy? Absolutely. It has to do so by getting creative. Pinning photos of special events, or things being performed at the office, fun off-site activities and even special speakers can make a business stand out above its peers. A financial business, for example, could pin tips or inspiration quotes and visual infographics pertaining to the industry.

    No matter the company you have, the photos you pin should be bright, interesting and colorful – all of which are items people want to share. Pinterest’s fan base rewards businesses that are authentic and they have a tendency to abandon those that look promotional. Compelling, attractive imagery will get re-pinned over the images that look more like ads.

    Is your business using Pinterest? If so, how, and if not, why not?

     

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  6. How to Execute Your Social Media Campaign

    September 25, 2013 by Blair Stover

    New to social media? Blair Stover offer tips on how to execute your social media campaign, whether you’re a small business or a single entrepreneur.

    English: Infographic on how Social Media are b...

    English: Infographic on how Social Media are being used, and how everything is changed by them. (Photo credit: Wikipedia)

    Begin by spending time each day executing your social media strategy. Make yourself a deal to invest a minimum of 25% of your day (or a valued employee’s day) to execute your marketing strategy in social media.  This is required to get the results you expect. The manager of your social media must be responding, analyzing, posting, communicating, and measuring your company’s social media marketing each day.

    Next, develop an editorial calendar that spans three months. Plan how you will get your content and message to your target audience over a three month period. Your content calendar should be developed alongside your editorial calendar. Execute the three month plan each day.

    Follow the 10-4-1 rule. The 10-4-1 formula will help you optimize your social media postings. In this rule, for every 15 social media posts, only one should link to your landing pages, 4 should be links that go to your blog posts and 10 come from helpful content from other sources.

    Do not forget to involve your sales team on your social media marketing plan. The sales and management teams should amplify your efforts along with their personal accounts. For instance, when you are sharing a new article on your company’s blog, encourage your sales team to share the product on their personal LinkedIn accounts. Your content should assist them in the generation of new leads. In addition, your company will be building a reputation of leadership and thoughtfulness.

     

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  7. The Importance of Brand Recommendation

    September 9, 2013 by Blair Stover

    Blair Stover believes that brand recommendation is an invaluable component of any marketing plan, and that knowing why and how consumers use brand recommendations will lead to the creation of more effective marketing campaigns.

    According to Nielsen research, consumers report that word of mouth, search engine ads and banner ads as influencing factors in their purchasing decisions, most notably word of mouth. In fact, Nielsen reports that 92% of consumers report that word of mouth and recommendations from people they know are the leading influence in making a purchase. Therefore, it’s extremely important to tap into that power of recommendation when promoting a product or brand, or your company as a whole.

    Many companies utilize a Net Promoter Score (NPS), which illustrates how likely one is to recommend a specific brand, product or company. Brand recommendations from friends can come in the form of YouTube video reviews, positive product reviews and friends’ “liked” Facebook pages, as well as such offline sources as family members and friends. Personal recommendations happen on a constant, daily basis, and companies must realize how essential these recommendations are from an overall marketing standpoint, and how essential it is for customers to make such recommendations to their peers, friends and family members.

    Therefore, companies must make an effort in finding their customers and making sure they want to recommend a product or brand. An effort that will kick start a word-of-mouth recommendation process and hopefully lead to increased product recognition and purchase.

     

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  8. Hashtags: To Use or Not to Use?

    August 20, 2013 by Blair Stover

     

    Today we ask the age-old question…hashtags: to use or not to use? Hashtags are everywhere today, first started by Twitter then used by Google+ and Facebook. American Express even allows their customers to make purchases using hashtags. What’s the fuss with these hashtags? Are they really necessary – or just potentially irritating? Blair Stover says – #necessary. And #effective!

    Hashtag-FB

    Hashtag-FB (Photo credit: melenita2012)

    It may be surprising that businesses can actually use hashtags to their advantage. People take notice of hashtags and they can help people share your contests, news, advertising and other thoughts, taking the work out of your hands and to others who share via your hashtag.

    People share hashtags to join a conversation or make themselves visible. In this vein, it’s a great idea to use hashtags to attract new patrons, hold a contest, or inform patrons who share a hashtag thought that they will receive an incentive or be entered in a drawing. It’s simple to see who has participated, as all a business has to do is look up that particular hashtag to see a list of people who have shared it.

    Hashtags navigate a variety of networks, including Twitter, Facebook and Google+. Make your hashtag known by introducing it to as many networks as possible, and watch your idea grow as you expose it to more people.

    Furthermore, a company who uses hashtags will be used as modern, innovative and concerned with attracting a widespread audience, as well as one who likes to build a community of patrons who share common thoughts and ways of sharing and circulating those thoughts.

     

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  9. Facebook’s Newest Tool and You

    August 6, 2013 by Blair Stover

    Heard the latest when it comes to Facebook? This social media giant is always changing, and has recently made updates to its “Nearby” tool, which can be accessed through the social media site’s Android and iOS mobile apps. Blair Stover has more on this story below.

    Image representing Facebook as depicted in Cru...

    Image via CrunchBase

    Not only will this feature help people find friends easier, local businesses will be located faster as well thanks to feedback from friends and other Facebook users. This feedback is collected from recommendations (consisting of a star rating system that rates a company from a single star up to five) and through “likes.” Unlike a number of other review apps, a person will have to “check into” businesses before rating them.

    The purpose of the update could help local businesses, which already have a somewhat decent presence on Facebook. Users can use this tool when searching for specific categories or businesses like coffee shops or restaurants. The “Nearby” tool can also get as specific as clothing or brunch. The more people and their friends recommend, check into and rate, the more personalized the list will become.

    Here is a small list of things that a company can do when trying to become more visible on Facebook’s social media sites.

    1. Update your page. Once you have set up your business Facebook page, ensure that everything is completely filled out to the best of your abilities. This includes your store address, phone number, store hours and any minor or major details about your business.
    2. Update your category. Make sure your company is in the right category, which allows you to show up in the right place when people look up for your type of business.
    3. Talk to the Consumer. Ratings and feedback mean a lot of things, so that means you should encourage them to “like” or rate you.

     

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  10. Social Media Insights to Help Your Marketing Plan

    July 3, 2013 by Blair Stover

    The way that Blair Stover sees it, who better to consult when honing your marketing plan than your very own customers? Leading customer support solution provider Freshdesk recently analyzed data gathered from 6,000 customers to see what customers really think about marketing techniques.

    twitter logo map 09

    twitter logo map 09 (Photo credit: The Next Web)

    What did Freshdesk find? It turns out that customers prefer to be contacted via email rather than customer support social media channels, such as Twitter and Facebook. Many businesses offer dedicated customer support pages on Facebook and Twitter accounts. While customers prefer personal conversations to email conversations, email is a more preferred channel than social media outlets when dealing with customers.

    When it comes to Twitter versus Facebook, it seems that most customers prefer dealing with Twitter for customer support issues, as Twitter offers an expansive search function. What’s more, customers are more likely to tweet about product problems or issues than post their grievances on Facebook. Twitter collates all tweets related to a specific issue and displays those results on one page, which enables businesses to quickly gauge brand image, move forward with appropriate marketing, and respond to complaints, all from one place.

    It’s no secret that businesses want to have more control over shaping the public’s conception of a brand or product. Customer support is often the best way to shape public perception, so many companies set up social media pages as dedicated support channels. Freshdesk found that companies are generally twice as fast to respond to customer support requests on social media pages as compared to email requests or questions.

    In hopes of avoiding those dreaded long call wait times, customers are looking for new places for support. Many companies are taking advantage of social media channels and pages to post solutions to common problems, so customers can hopefully find solutions in a quicker and easier manner. As the reports suggest, however, email may also be a vital place to consider placing your customer support team as well.

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