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Posts Tagged ‘marketing’

  1. Taking Advantage of Location Based Marketing

    February 18, 2012 by Blair Stover

    Texting on a qwerty keypad phone

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    Getting started with location-based marketing is not as difficult as one might think. Your business can take advantage of this type of marketing by utilizing global-positioning technology in order to send specific geographic business marketing to consumers through their mobile devices. This is a huge prospect for businesses of any size. Additionally, this opportunity continues to grow.

    Location-based marketing can be implemented through use of apps. However, turning the focus to text messaging, Recent research indicates that the overwhelming majority of text messages are opened and read in three minutes or less. Thus, making it possible to reach many potential clients in a short amount of time.

    While experimenting with your business, give customers the chance to opt in. Some people will not want to disclose their personal information. Give the customer a clear understanding of what opting in will mean for them. Be certain it is clearly stated how you will use the personal information they have shared with you. This will put to rest any concerns the may have over privacy issues.

    Now that you have gained the trust of your customers, keep it. Do not sell off their personal information to third-party companies. Add more value to your service by keeping it from being advertising-based. In turn, clients will be more agreeable to sharing their personal information with you.

    Finally, allow opting out to be easy. Should a customer decide they no longer want to be in your program, it should not be forced upon them. Even through the use of technology, you should aim to keep your customers happy in order to earn their loyalty.

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  2. Twitter Tips for Better Marketing

    November 15, 2011 by Blair Stover

    If you are looking to market like the pros, take these tips when marketing on Twitter. First, improve your tweets. In your own voice, share valuable content with a style which goes along with your brand.  Also, provide key words in your tweets. Use words that describe your industry and business best. Include many of these words when creating your 140 word posts.

     

    Image representing Twitter as depicted in Crun...

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    Share useful content by providing links. By doing so, you are effectively retaining and growing followers. This is a stronger tactic than actually engaging in a conversation with them. This is due to the fact that growing a fan base requires you to share more links than replies.

     

    Take advantage of customer search orders to learn what consumers want. Once you know what your clients want, you can
    work on providing it. Then, engage them in a conversation to  about the problem your business can solve.

     

    The most crucial part of a Twitter marketing strategy is to tweet with the right people after connecting with them.  Do not just follow anyone. Seek out relevant people who are willing to follow you. Having thousands of followers does you no good if none of them are interested in your content. Local businesses can even do this by finding potential followers who live in your region and have shown interest in your industry.

     

    Use icebreakers to make connections with the strangers who will follow you. Try to find a connection with them. Try sending them an @messaging and detail something that was insightful in their last blog post.
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  • Small Business and the New Facebook

    October 11, 2011 by Blair Stover

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    You may not be surprised to learn that Facebook has changed again. These new changes affect brands and companies that utilize Facebook for marketing more than ever now. So what does this mean for small businesses?

    The first change involves privacy settings for sharing. Users now have  more control over who is able to see the content they post on their  wall, or home page. Facebook defaulted “Public” as a setting rather than “Everyone”. “Public” means that one’s updates, photos and additional user information can be viewed by anyone in the public. This is helpful as this will most likely result in less public-facing citations.

    If you were excited about Facebook Deals, you should know it is over. Facebook has discontinued the project. However, the company stated that it is looking into the best way to be of service to local businesses, as it learned much from this project. Another feature which will soon be phased out is location tagging. This is the feature Facebook members use with their cell phone to “check in” when at locations.

    Rather than targeting ads by precise interests and keywords, Facebook now allows those who advertise on their media network to target ads based on topic. This will simplify the list of keywords companies were managing. Now, a business can target the interests of their clientele.

    Restrictions on types of advertising have been eased by Facebook. So long as ads are properly targeted, Facebook now allows legal gambling operations to be promoted. This includes offline casinos. Furthermore, ads for herbal and dietary supplements are now allowable, as long as they do not include banned ingredients such as, ephedra, anabolic steroids or human growth hormones.

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  • Maximising Your YouTube Marketing

    August 17, 2011 by Blair Stover

     

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    If you are not getting desired results with your YouTubemarketing, take action. According to Nielson, both mobile and Internet viewing have increased 20 to 35 percent over last year while traditional television viewing increased only fractionally over last year. This alone is an important reason to focus on your YouTube marketing. Try the following tips to maximize this marketing.Be aware that each minute, thirty-five hours of new video are uploaded into YouTube. This offers a huge amount of competition. This is exactly why you want to make the most of your YouTube marketing efforts. Firstly, create compelling videos. Your videos should address the needs of your intended audience. Consider what will be compelling, valuable and helpful to your prospective customers. Have your videos focus on slide shows, expert interviews, frequently asked questions, how-to’s, etc.

    Next, make your videos easy to find from within YouTube and outside of YouTube. Remember that Google owns YouTube. Videos frequently appear as first page results on search engines. You can essentially skip over your competition to the top of the results of a search page in this way. To make your video findable focus on the title, adding a colon after the initial key words, make your description as keyword-rich and descriptive as possible and tag all and any related keywords in the tags field.

    Create a branded experience. You can do this on YouTube without becoming a partner or paying out for a brand channel. By turning your channel into a destination, your YouTube channel can become a second home. Choose background colors that coincide with your branding. Make your layout in “Player View” and set your featured video to autoplay. Add a playlist of the videos that represent your products and services.

     

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