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Posts Tagged ‘Marketing and Advertising’

  1. 4 Steps to Market on Facebook

    June 20, 2013 by Blair Stover

    Here at Blair Stover, we strongly agree that marketing on Facebook is an essential component of any overall marketing plan. Marketing on Facebook should be an integral part of the plan, not a marketing practice that lives outside of your overall plan. Furthermore, if you don’t have a goal-oriented strategy for your Facebook marketing plan, you’ll never know if you’re getting results or realizing benefits from your social media presence.

    Image representing Facebook as depicted in Cru...

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    Before making Facebook marketing a part of your overall marketing plan, you must be sure that your company’s Facebook page is effective and attractive. While you’re at it, make sure that your company website is also professional, easy to navigate, and effective. Be sure your overall business model makes sense, so you know how you’re making money, how much you’re making, and how much can be allocated for marketing.

    When you’re ready to start marketing on Facebook, start out by setting some specific goals. Know what results you want to see from Facebook marketing and track progress towards those goals. Goals can include creating a loyal friend-base, showcasing new products or services, or increasing overall exposure. You can drive traffic to your Facebook page by posting monthly giveaways, freebies, or other enticing services or products. What’s more, you can use Facebook as a lead generator by tying in an email opt-in.

    Stay informed and up to date with your research. Know your audience and how they spend their time, online and offline. Know your competition and what they’re up to on Facebook. Keep up with Facebook trends and new features to stay current.

    Work towards your goals. Have a plan in place so you know how your Facebook activity is leading towards achieving your goals. Consider setting up a calendar of Facebook posts, promotions, and more.

    Measure your progress. Facebook Insights helps you track how certain posts are working for you and your goals. You can view who is viewing and acting upon your content. Don’t forget to adapt and change your plan along the way! Social media is a fluid thing, after all, and your marketing plan should reflect this to an extent as well.


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  2. Being Human in Your Marketing

    June 6, 2013 by Blair Stover

    All too often, businesses pretend that they are self-sufficient machines, running without any human aid or touch. What’s the point in that? Why can’t businesses be more human in their approach, particularly in their marketing, and appeal to their customers on a more human-to-human, person-to-person level?

    It is our idea here at Blair Stover that businesses can earn their customers’ trust by taking a more human approach to marketing, which can invoke feelings of trustworthiness, honesty, and just plain old person-to-person touch. Social media outlets, such as Facebook, can help businesses appear more human, accessible, and trustworthy to their clients. Connect with friends and fans on special accomplishments and celebrate with them. If your business is about to celebrate its one-year anniversary, be sure to get customers in on the celebration. Post honestly about the trials and tribulations that have defined the past year, but end with by thanking loyal customers (and soon to be customers) with perhaps an invite to an anniversary bash, a coupon, or other strategy.

    Letting customers know there’s a human behind your business, and that you have faced trials and tribulations in your first year, is an honest reflection on your business, and one that others will relate to. They’ll want to celebrate your success, and thereby further your success, even more.

    Keep the conversation going on Facebook or other social media outlets. Let customers feel like they’re a part of the business; listen to them, celebrate their contributions, and keep that involvement constant. Advertise new promotions, products, or more within your social media page, and draw in more business.

    Through it all, be personal, and remind readers that the people behind the business truly do exist – and want to interact. A little outreach and honesty can go a long way, after all.


    You can check more about Blair Stover at the Blair Stover Website.

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  3. Facebook and Twitter are Changing Online Marketing

    December 30, 2012 by blairstover

    Facebook and Twitter are becoming indispensable in the field of online marketing. More and more companies are using the “share and follow” principle and are integrating social media in marketing, public relations and other areas. Blair Stover has the story below.

    Whether you are an entrepreneur, businessman, professional or freelancer who has networks of their own, online marketing is something you must dip your head into because your customers or clients already do and they exchange information online about their experiences. In fact, information about your business is probably on review sites, forums and blogs already.

    Companies can no longer afford to deny themselves the knowledge of online marketing. There are webmasters and website owners who have their own page on a social network but do not have a firm grip on online marketing. With the many types of effective marketing solutions out there, you bring your business together with interested social media users and thus make your service, your product and your social media site known in a simple and effective manner.

    You can increase the effective reach of your customer base and spread your messages on all social networks through the use of online marketing. However, you need to ensure that you know your target audience first and you target people who are active daily on Facebook and Twitter. Configure these two sites to your individual needs and select those customers who really fit the target audience of your business. Depending on your needs you can define the country of origin, language, age and gender of your fans. Extensive real-time statistics and various tools can customize existing campaigns with just a few clicks, and thus optimize your profit.


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  4. 5 Essential Online Marketing Tools

    December 26, 2012 by blairstover

    Marketing tools make your work easier and they will save you a lot of time in the scheme of things. It does not hurt to have a number of marketing tools at your disposal.

    There is a chance that you have tried, tested, bought and discarded some free and paid marketing tools… a learning process that is dealt with the hard way. The promise of the varied offers is to push through the art of the marketing business by any means necessary however we all know that this is a broad statement and sometimes it can’t be done.

    Here are some tools, provided by Blair Stover, which he recommends with good conscience. These tools will simplify your work, save you time, provide important feedback information and whatever else you can use for benefit on the internet.

    1. Get a solid business plan. What is the most important part of every business? That’s right, a sound business plan! Make sure you know what the business is all about, where you want your business to go and what the target audience is going to be.
    2. Make sure you get a website and a blog. Not all businesses need this kind of model, for instance affiliate marketers, however most people will benefit from it. The great thing about it is that it’s not very expensive.
    3. Using keyword research tools. This will help you find out who your target audience is and what they are looking for.
    4. Auto-responders and email lists. Auto-responders will help you increase your profits as well as build a sound client base.
    5. Tracking software. This type of software is perfect for keeping track of social activity that flows through your site.


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  5. 7 Reasons Your Social Media Marketing Isn’t Working

    December 19, 2012 by blairstover

    Unlike many social media experts who make sweeping statements that social media marketing is a must, each business owner must decide this decision individually. Including the following factors when deciding the use of social media, plays a role.

    ·       Product

    ·       Target Audience

    ·       Purpose

    From an SEO standpoint, social media marketing makes sense as each business owner hopes to boost his or her ranking within the realm of the Internet. With social media marketing, it is all about the organic and viral dissemination of information on social media channels. The generation of buzz or word of mouth carries a lot of weight these days, especially with search engines.

    Social media channels live on the interaction of its users, however, and rely on the business owner to constantly reach out. The more users a business’s social media channels have, the more interaction.

    Have a new social media campaign that isn’t going anywhere? Here are seven reasons why social media may not be working for you, provided by Blair Stover.

    1.     You are lacking some goals that just aren’t clear.

    2.     You have unreal expectations.

    3.     You and your audience aren’t connected.

    4.     You aren’t consistent in what you’re doing.

    5.     You aren’t as engaging with your audience as an owner should be.

    6.     You haven’t built your audience up yet.

    7.     Your blog is non-existent or you haven’t put enough work into it yet.

    While certainly not the only reasons, all of these points are important to consider when looking into what is keeping you from excelling in the social media realm.


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  6. Small Business Tips on Social Media

    December 6, 2012 by blairstover

    Social media such as Facebook, Twitter and Pinterest are a great way to push a large audience towards your business. To be successful and generate viral effects, however, you have to have patience and diligence. One must first use the various social media platforms wisely in order for it to be profitable for your company.

    There are some basics when it comes to operating a social media campaign effectively. Here are a few we recommend here on A Blair Stover, but know there are always other equally good tips out there!

    1.     Learning how to operate social media. In order to use social media platforms successfully, you must first understand how they work and become familiar with the basics. The best option is to take an active part.

    2.     Learning about other companies. While you are using social media platforms, you will encounter activities and sites of other companies that use this form of marketing successfully for themselves. Have a look at how it transforms their business.

    3.     Plan out your goals. Do not jump into the deep end of the pool right off the bat. You need an elaborate plan first. You must be aware of your goals and understand what steps you need to take to get there. Creating customer relationships should be your main goal.

    4.     Curb expectations. Do not expect things to happen overnight because it never does for a small business. It is going to require a lot of effort and time on your part to build your customer base up.

    5.     Blogging. A blog is an excellent way to start a target group, in conjunction with your social media platforms. Simultaneously generate more traffic to your and increase your visibility to search engines with a well managed blog.

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  7. Using Social Media to Recruit People

    November 15, 2012 by blairstover

    Using social media to recruit people is really the underlying trend that is hitting every business recently. Owners are looking for every possible way to save money as well as a way to get to know just who they are hiring better. As Blair Stover points out below, businesses are reaping the rewards both financially and in the human resource area by looking to social media for their next hiree.

    Popular social media sites are finding their way into human resources everywhere. Connections made on LinkedIn can help new graduates see where their like-minded peers are working. Facebook helps advertise to a wide range of fans that the company is looking. Twitter helps keep individuals updated on what is going on.

    These days, most job applications are done online as well, so the trend to include social media isn’t necessarily new. With each new site a company invests in, new individuals are reached and the potential market numbers grow.

    Recruiters are finding new sources of looking for candidates every day. Even in some countries where social media isn’t all that popular, social networks still accounted for 5% of recruitment 4 years ago and now the figure is leaning more towards 20 to 25%.

    For recruiters and business leaders, this means you must arrange for your business to make new strides when it comes to using social media tools. As an entrepreneur, you have to move with the times and adapt. Your business depends on it.

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  8. Advantages of Internet Marketing Consultants

    November 10, 2012 by blairstover

    Every new technology brings with it opportunities to develop your business. Today, Information Technology and Communication (ICT) are at the heart of every company’s heart and therefore it is at the heart of your clients as well. To remain competitive or to conquer new markets, it is essential to integrate the internet into your marketing strategy through various means: e-commerce, social marketing, viral marketing, etc. Blair Stover details how online marketing is great for any business.

    Just as your lawyer or accountant is, your Internet Marketing Consultant is a trusted partner, an expert in a strategic area for the development of your business. It is because of this that you must rely on the expertise of your marketing consultants.

    The role of the consultant is to ensure that your company takes full advantage of the potential of the technologies and techniques of internet marketing. In this rapidly changing field, they have the specialized training and advanced skills to take your company to new heights.

    Consultants of this field are able to design and produce products and services tailored to your business needs. This is your guarantee to provide an ideal development for your projects online.

    Do not confuse internet marketing consultant with website creator. An internet marketing consultant’s main job is to develop solutions for online marketing. In addition to delivering effective websites, solutions are to be integrated while generating qualified traffic without all the problems of usual internet businesses.

    Whatever your industry is, the objective of an internet marketing agency is to unfold your company to new heights in order for you to take advantage of the internet in every way.

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  9. Social Media And Your Brand

    November 6, 2012 by blairstover

    Social media has never been more prevalent than it is now in society. With the explosion of smartphones, invention of new social media sites, and hyperfocus on the social media market, brands without social media are facing a large uphill battle.

    Whether your business is old or new, establishing yourself in digital space is crucial to success. Below are a few quick tips from us here at ABStover to help you get a handle on social media and your brand.

    Flexibility is key. You have to be very flexible when involving social media because you never know what the day will bring. Everything can change very quickly and you have to be available to answer questions most unexpected members of your community will ask. The ability to stop a “crisis” before it takes a large turn or highlights one brand’s news is important.

    The use of tools to manage your accounts saves time. For example, with Tweetdeck, you can follow several news feeds at the same time and stay connected to all accounts without having to disconnect-connect to switch from one to the other.

    Moderation is also important. No one likes a brand that updates constantly. Keep your updates relevant, important, and interesting, and do them without becoming an annoyance.

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  10. Nonprofits and Social Media

    September 24, 2012 by Blair Stover

    It doesn’t really matter if you are a non-profit or a regular business- the strategies that you should use when trying to connect with your base are typically the same. Managing social media in today’s modern world is the key if you want to get your name in as many households and companies as possible. Blair Stover explains some simple steps you should follow below.

    Knowing Your Base. If you don’t know the type of people you need to interact with in the first place, you will get nowhere fast. You have to create promoters to generate energy, buzz and action about your product or business.

    1. Ask Around For Able Participants. Once you have your participants on board, they will help get things rolling by spreading the word. This will help bring more people on board. What this does is create a never-ending network of people that are interested in your business.
    2. Tie Everything Together. Use every single resource you have and form a website. Use buttons, badges, cross-site promotions and links to make sure the site is perfect. However, you want to make sure that all your info is on there as well. This includes pictures, activities, bios, contact info and so on.
    3. Don’t Push People for Money. If you push a person for donations, they are going to be less likely to give it to you. Just because a person gives you $10,000 doesn’t mean everyone will. Everyone giving you $100 is just the same as one person giving you a huge donation.
    4. Monitor the Sites. Always keep an eye on your site. The best thing to do is hire someone to run it and fulfill your social media management needs.
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