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Posts Tagged ‘local business’

  1. Pinterest: How You Should Be Using It

    October 11, 2013 by Blair Stover

    English: Red Pinterest logo

    English: Red Pinterest logo (Photo credit: Wikipedia)

    Pinterest is looking to show companies that it actually pays to use its site. By using “promoted” pins, a business can generate revenue and still be considered transparent, relevant and tasteful. If you and your company need a refresher course on how to use Pinterest, this is the chance to get it. Keep reading to see why Blair Stover thinks your business should care about using this particular social media site.

    The obvious reason is because Pinterest has proven its overall ability to convert browsers and drive traffic. The site is responsible for 40% of e-commerce traffic, which is double that of Facebook. The reasoning behind this could be due to the fact that is produces high quality, visualized content that sells.

    Is it possible for a non-visual business to rethink its strategy? Absolutely. It has to do so by getting creative. Pinning photos of special events, or things being performed at the office, fun off-site activities and even special speakers can make a business stand out above its peers. A financial business, for example, could pin tips or inspiration quotes and visual infographics pertaining to the industry.

    No matter the company you have, the photos you pin should be bright, interesting and colorful – all of which are items people want to share. Pinterest’s fan base rewards businesses that are authentic and they have a tendency to abandon those that look promotional. Compelling, attractive imagery will get re-pinned over the images that look more like ads.

    Is your business using Pinterest? If so, how, and if not, why not?

     

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  2. How to Execute Your Social Media Campaign

    September 25, 2013 by Blair Stover

    New to social media? Blair Stover offer tips on how to execute your social media campaign, whether you’re a small business or a single entrepreneur.

    English: Infographic on how Social Media are b...

    English: Infographic on how Social Media are being used, and how everything is changed by them. (Photo credit: Wikipedia)

    Begin by spending time each day executing your social media strategy. Make yourself a deal to invest a minimum of 25% of your day (or a valued employee’s day) to execute your marketing strategy in social media.  This is required to get the results you expect. The manager of your social media must be responding, analyzing, posting, communicating, and measuring your company’s social media marketing each day.

    Next, develop an editorial calendar that spans three months. Plan how you will get your content and message to your target audience over a three month period. Your content calendar should be developed alongside your editorial calendar. Execute the three month plan each day.

    Follow the 10-4-1 rule. The 10-4-1 formula will help you optimize your social media postings. In this rule, for every 15 social media posts, only one should link to your landing pages, 4 should be links that go to your blog posts and 10 come from helpful content from other sources.

    Do not forget to involve your sales team on your social media marketing plan. The sales and management teams should amplify your efforts along with their personal accounts. For instance, when you are sharing a new article on your company’s blog, encourage your sales team to share the product on their personal LinkedIn accounts. Your content should assist them in the generation of new leads. In addition, your company will be building a reputation of leadership and thoughtfulness.

     

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  3. Facebook’s Newest Tool and You

    August 6, 2013 by Blair Stover

    Heard the latest when it comes to Facebook? This social media giant is always changing, and has recently made updates to its “Nearby” tool, which can be accessed through the social media site’s Android and iOS mobile apps. Blair Stover has more on this story below.

    Image representing Facebook as depicted in Cru...

    Image via CrunchBase

    Not only will this feature help people find friends easier, local businesses will be located faster as well thanks to feedback from friends and other Facebook users. This feedback is collected from recommendations (consisting of a star rating system that rates a company from a single star up to five) and through “likes.” Unlike a number of other review apps, a person will have to “check into” businesses before rating them.

    The purpose of the update could help local businesses, which already have a somewhat decent presence on Facebook. Users can use this tool when searching for specific categories or businesses like coffee shops or restaurants. The “Nearby” tool can also get as specific as clothing or brunch. The more people and their friends recommend, check into and rate, the more personalized the list will become.

    Here is a small list of things that a company can do when trying to become more visible on Facebook’s social media sites.

    1. Update your page. Once you have set up your business Facebook page, ensure that everything is completely filled out to the best of your abilities. This includes your store address, phone number, store hours and any minor or major details about your business.
    2. Update your category. Make sure your company is in the right category, which allows you to show up in the right place when people look up for your type of business.
    3. Talk to the Consumer. Ratings and feedback mean a lot of things, so that means you should encourage them to “like” or rate you.

     

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