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Posts Tagged ‘flickr’

  1. Using Flickr to Market Company Photos

    January 4, 2011 by Blair Stover

    There are some very effective and streamlined approaches that you can use to legitimately harness the power of Flickr (Yahoo’s free photo-sharing community) in order to advertise and promote your company photos.

    One important rule of thumb to keep in mind is that the terms of usage of Flickr specifically prohibit anyone from using the site to exploit their products or services in the photos that they upload. However, there are some good tricks that you can put into practice that can get you safely around these rules, and allow you to use the service to market efficiently without risking having your account axed in the process.

    A good first start is found with choosing a username on Flickr that is the same as your company’s name or the name of your website. This way, whenever you post photos, your company name or website name will show up as well.

    Don’t oversell in the photo descriptions.  Use simple and to the point descriptions that don’t brandish a product or service. Make sure that you add solid keywords into your photo descriptions so that you can get good search engine ranking results from your efforts.

    If you have a blog on your website make certain that you anchor link any relevant keywords to your Flickr photos.  This increases the amount of Flickr photos that are indexed on the major search engines.

    Lastly, continuously update your Flickr account with new photos so that they are constantly being crawled by the search engine bots for indexing.

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  2. Online Business Branding with Social Media

    December 8, 2009 by Blair Stover

    One of the most important ways to make your business brand stand out is by making it known.  Take Snickers for example, and their campaign using just their standard color, shape and font for billboard and other media ads.  Even with the words “Patrick Chewing” in place of Snickers, most people could connect the advertising to the right product.


    Online business branding can be just as important.  Making your brand name known across the most popular social networks can get your message to many new clients every day.  And if you are already well known, then it can remind those who like your brand about it on a daily basis.


    So how do you brand your business in social media?  For starters, you will want to register your brand with the most popular social networks.  You can begin with Twitter, the social network that allows you to communicate with your followers using 140 character public and private status messages.  Getting started on Twitter is easy – sign up with your brand name as your user name, then create a custom background image for your Twitter profile.  Whole Foods on Twitter is a good example of a simple custom background that maintains their corporate brand.


    Facebook is another great social networking site for business branding.  On Facebook, you can setup a business page.  Once it has gained 100 fans, you are able to create a custom URL for your page.  Sears is a great example of a successful Facebook page, where they offer a coupon for anyone who becomes a fan.


    Depending on your brand, there are also many other social networks that are geared toward a particular niche.  For example, Flickr is a great network for those interested in photography, which would be a perfect site to target for a business that sells digital cameras.


    The key thing to remember about business branding on social media – social media is social.  You cannot just create a profile on Twitter, abandon it, and then hope that followers will flock to it.  Look at the ways other successful brands are using particular networks, and follow in their footsteps.  Interact with your fans and give them good reasons to come back to your social media presence.



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