September 25, 2013 by Blair Stover
New to social media? Blair Stover offer tips on how to execute your social media campaign, whether you’re a small business or a single entrepreneur.
English: Infographic on how Social Media are being used, and how everything is changed by them. (Photo credit: Wikipedia)
Begin by spending time each day executing your social media strategy. Make yourself a deal to invest a minimum of 25% of your day (or a valued employee’s day) to execute your marketing strategy in social media. This is required to get the results you expect. The manager of your social media must be responding, analyzing, posting, communicating, and measuring your company’s social media marketing each day.
Next, develop an editorial calendar that spans three months. Plan how you will get your content and message to your target audience over a three month period. Your content calendar should be developed alongside your editorial calendar. Execute the three month plan each day.
Follow the 10-4-1 rule. The 10-4-1 formula will help you optimize your social media postings. In this rule, for every 15 social media posts, only one should link to your landing pages, 4 should be links that go to your blog posts and 10 come from helpful content from other sources.
Do not forget to involve your sales team on your social media marketing plan. The sales and management teams should amplify your efforts along with their personal accounts. For instance, when you are sharing a new article on your company’s blog, encourage your sales team to share the product on their personal LinkedIn accounts. Your content should assist them in the generation of new leads. In addition, your company will be building a reputation of leadership and thoughtfulness.
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Category Marketing, Social Marketing, Social Media | Tags: business,digital marketing,facebook,local business,local marketing,marketing,online marketing,small business,Social Media,social media marketing | No Comments
August 20, 2013 by Blair Stover
Today we ask the age-old question…hashtags: to use or not to use? Hashtags are everywhere today, first started by Twitter then used by Google+ and Facebook. American Express even allows their customers to make purchases using hashtags. What’s the fuss with these hashtags? Are they really necessary – or just potentially irritating? Blair Stover says – #necessary. And #effective!
Hashtag-FB (Photo credit: melenita2012)
It may be surprising that businesses can actually use hashtags to their advantage. People take notice of hashtags and they can help people share your contests, news, advertising and other thoughts, taking the work out of your hands and to others who share via your hashtag.
People share hashtags to join a conversation or make themselves visible. In this vein, it’s a great idea to use hashtags to attract new patrons, hold a contest, or inform patrons who share a hashtag thought that they will receive an incentive or be entered in a drawing. It’s simple to see who has participated, as all a business has to do is look up that particular hashtag to see a list of people who have shared it.
Hashtags navigate a variety of networks, including Twitter, Facebook and Google+. Make your hashtag known by introducing it to as many networks as possible, and watch your idea grow as you expose it to more people.
Furthermore, a company who uses hashtags will be used as modern, innovative and concerned with attracting a widespread audience, as well as one who likes to build a community of patrons who share common thoughts and ways of sharing and circulating those thoughts.
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Category Marketing, Social Media | Tags: @hashtags,business,digital marketing,facebook,google+,marketing,small business,Social Media,social media marketing,twitter | No Comments
August 6, 2013 by Blair Stover
Heard the latest when it comes to Facebook? This social media giant is always changing, and has recently made updates to its “Nearby” tool, which can be accessed through the social media site’s Android and iOS mobile apps. Blair Stover has more on this story below.
Image via CrunchBase
Not only will this feature help people find friends easier, local businesses will be located faster as well thanks to feedback from friends and other Facebook users. This feedback is collected from recommendations (consisting of a star rating system that rates a company from a single star up to five) and through “likes.” Unlike a number of other review apps, a person will have to “check into” businesses before rating them.
The purpose of the update could help local businesses, which already have a somewhat decent presence on Facebook. Users can use this tool when searching for specific categories or businesses like coffee shops or restaurants. The “Nearby” tool can also get as specific as clothing or brunch. The more people and their friends recommend, check into and rate, the more personalized the list will become.
Here is a small list of things that a company can do when trying to become more visible on Facebook’s social media sites.
- Update your page. Once you have set up your business Facebook page, ensure that everything is completely filled out to the best of your abilities. This includes your store address, phone number, store hours and any minor or major details about your business.
- Update your category. Make sure your company is in the right category, which allows you to show up in the right place when people look up for your type of business.
- Talk to the Consumer. Ratings and feedback mean a lot of things, so that means you should encourage them to “like” or rate you.
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Category Marketing, Social Media | Tags: business,digital marketing,facebook,local business,local marketing,marketing,Online Communities,online marketing,small business,Social Media,social media marketing,Social network | No Comments
July 3, 2013 by Blair Stover
The way that Blair Stover sees it, who better to consult when honing your marketing plan than your very own customers? Leading customer support solution provider Freshdesk recently analyzed data gathered from 6,000 customers to see what customers really think about marketing techniques.
twitter logo map 09 (Photo credit: The Next Web)
What did Freshdesk find? It turns out that customers prefer to be contacted via email rather than customer support social media channels, such as Twitter and Facebook. Many businesses offer dedicated customer support pages on Facebook and Twitter accounts. While customers prefer personal conversations to email conversations, email is a more preferred channel than social media outlets when dealing with customers.
When it comes to Twitter versus Facebook, it seems that most customers prefer dealing with Twitter for customer support issues, as Twitter offers an expansive search function. What’s more, customers are more likely to tweet about product problems or issues than post their grievances on Facebook. Twitter collates all tweets related to a specific issue and displays those results on one page, which enables businesses to quickly gauge brand image, move forward with appropriate marketing, and respond to complaints, all from one place.
It’s no secret that businesses want to have more control over shaping the public’s conception of a brand or product. Customer support is often the best way to shape public perception, so many companies set up social media pages as dedicated support channels. Freshdesk found that companies are generally twice as fast to respond to customer support requests on social media pages as compared to email requests or questions.
In hopes of avoiding those dreaded long call wait times, customers are looking for new places for support. Many companies are taking advantage of social media channels and pages to post solutions to common problems, so customers can hopefully find solutions in a quicker and easier manner. As the reports suggest, however, email may also be a vital place to consider placing your customer support team as well.
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Category Marketing, Social Marketing, Social Media | Tags: business,Customer service,Customer support,digital marketing,facebook,Freshdesk,marketing,online marketing,small business,Social Media,Technical support,twitter | No Comments
June 20, 2013 by Blair Stover
Here at Blair Stover, we strongly agree that marketing on Facebook is an essential component of any overall marketing plan. Marketing on Facebook should be an integral part of the plan, not a marketing practice that lives outside of your overall plan. Furthermore, if you don’t have a goal-oriented strategy for your Facebook marketing plan, you’ll never know if you’re getting results or realizing benefits from your social media presence.
Image via CrunchBase
Before making Facebook marketing a part of your overall marketing plan, you must be sure that your company’s Facebook page is effective and attractive. While you’re at it, make sure that your company website is also professional, easy to navigate, and effective. Be sure your overall business model makes sense, so you know how you’re making money, how much you’re making, and how much can be allocated for marketing.
When you’re ready to start marketing on Facebook, start out by setting some specific goals. Know what results you want to see from Facebook marketing and track progress towards those goals. Goals can include creating a loyal friend-base, showcasing new products or services, or increasing overall exposure. You can drive traffic to your Facebook page by posting monthly giveaways, freebies, or other enticing services or products. What’s more, you can use Facebook as a lead generator by tying in an email opt-in.
Stay informed and up to date with your research. Know your audience and how they spend their time, online and offline. Know your competition and what they’re up to on Facebook. Keep up with Facebook trends and new features to stay current.
Work towards your goals. Have a plan in place so you know how your Facebook activity is leading towards achieving your goals. Consider setting up a calendar of Facebook posts, promotions, and more.
Measure your progress. Facebook Insights helps you track how certain posts are working for you and your goals. You can view who is viewing and acting upon your content. Don’t forget to adapt and change your plan along the way! Social media is a fluid thing, after all, and your marketing plan should reflect this to an extent as well.
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Category Marketing, Social Marketing, Social Media | Tags: business,facebook,marketing,Marketing and Advertising,Marketing plan,online marketing,small business,Social Media,social media marketing | No Comments
December 30, 2012 by blairstover
Facebook and Twitter are becoming indispensable in the field of online marketing. More and more companies are using the “share and follow” principle and are integrating social media in marketing, public relations and other areas. Blair Stover has the story below.
Whether you are an entrepreneur, businessman, professional or freelancer who has networks of their own, online marketing is something you must dip your head into because your customers or clients already do and they exchange information online about their experiences. In fact, information about your business is probably on review sites, forums and blogs already.
Companies can no longer afford to deny themselves the knowledge of online marketing. There are webmasters and website owners who have their own page on a social network but do not have a firm grip on online marketing. With the many types of effective marketing solutions out there, you bring your business together with interested social media users and thus make your service, your product and your social media site known in a simple and effective manner.
You can increase the effective reach of your customer base and spread your messages on all social networks through the use of online marketing. However, you need to ensure that you know your target audience first and you target people who are active daily on Facebook and Twitter. Configure these two sites to your individual needs and select those customers who really fit the target audience of your business. Depending on your needs you can define the country of origin, language, age and gender of your fans. Extensive real-time statistics and various tools can customize existing campaigns with just a few clicks, and thus optimize your profit.
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Category Marketing, Social Marketing, Social Media | Tags: business,facebook,internet marketing,marketing,Marketing and Advertising,online marketing,Social Media,social media marketing,Social network,twitter | No Comments
December 22, 2012 by blairstover
More people than ever have access to the Internet, according to the latest U.S. government research statistics released earlier in November. TV is available online and is more interactive than ever, as are movies, businesses, and industries. Tablets provide new ways to crawl through technology and smart wireless is changing into a public resource.
Trends in marketing indicate businesses are now becoming location-based services and real-time bidding (RTB) is put together with social searches. Is this the beginning of a global technological boom? Blair Stover has more on this story below.
In December, marketing consultants proposed their views for the coming year. Their findings indicated that these may be a few of the online marketing trends for 2013:
· Google+ – These types of profiles will actually help you increase your ranking by helping you stand out in a user’s search results. If you have written blogs or articles, and your name is attached to the content, Google+ will help you boost your ranking.
· Mobilization – Being mobile actually accounts for 10%+ of all web traffic and that is a huge jump from last year. It goes to show how much people love their cell phones.
· Social everything – Social media is ruling the internet. If you are not a member of the main social media sites, you are missing out on a large business and marketing opportunity.
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Category Marketing, Social Marketing, Social Media | Tags: business,facebook,google+,internet,internet marketing,marketing,online marketing,Social Media,Television | No Comments
December 19, 2012 by blairstover
Unlike many social media experts who make sweeping statements that social media marketing is a must, each business owner must decide this decision individually. Including the following factors when deciding the use of social media, plays a role.
· Target Audience
From an SEO standpoint, social media marketing makes sense as each business owner hopes to boost his or her ranking within the realm of the Internet. With social media marketing, it is all about the organic and viral dissemination of information on social media channels. The generation of buzz or word of mouth carries a lot of weight these days, especially with search engines.
Social media channels live on the interaction of its users, however, and rely on the business owner to constantly reach out. The more users a business’s social media channels have, the more interaction.
Have a new social media campaign that isn’t going anywhere? Here are seven reasons why social media may not be working for you, provided by Blair Stover.
1. You are lacking some goals that just aren’t clear.
2. You have unreal expectations.
3. You and your audience aren’t connected.
4. You aren’t consistent in what you’re doing.
5. You aren’t as engaging with your audience as an owner should be.
6. You haven’t built your audience up yet.
7. Your blog is non-existent or you haven’t put enough work into it yet.
While certainly not the only reasons, all of these points are important to consider when looking into what is keeping you from excelling in the social media realm.
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Category Marketing, Social Marketing, Social Media | Tags: business,facebook,internet marketing,LinkedIn,marketing,Marketing and Advertising,marketing tips,SEO,small business,Social Media,social media marketing,Target audience | No Comments
December 15, 2012 by blairstover
This year we’ve seen social media become a huge part of marketing and business. While only half of small businesses say they found success on social networks, the possibility of more small business owner’s taking advantage of social media is great as 2013 rolls around.
For instance, most business owners will jump on the internet to find out important issues like how they can increase their business output as well as customer flow. To this end, social networks can be a useful tool. Many companies will also use the web to make their company more visible to a specific audience. Social networks will serve to channel the flow to the site.
Still, many small businesses have increased their budget for social networks from just one year ago. If you’re among them, or are looking to jump into social media, take a look at a few tips we’ve compiled here on BlairStover.com. These should help you get your social media campaign up and running in no time:
1. Define the objectives – Clearly define your objectives. Are you acquiring new customers? Developing or improving your image?
2. Select the appropriate networks – The network selection should be made based on the objectives but also the constraints of your budget and time available.
3. To establish an editorial – As with any communication strategy, the overall consistency is in the various messages, posted here on the web, and they are essential to successfully build a positive image.
4. Animate “pages/profiles” regularly – It is better to have few social networking accounts on a regular basis rather than having many accounts created everywhere that are poorly managed.
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Category Marketing, Social Marketing, Social Media | Tags: business,business budget,Company,facebook,LinkedIn,marketing tips,pinterest,small business,Social Media,Social network,twitter | No Comments
December 11, 2012 by blairstover
More and more small businesses are being singled out for their delay in the use of new technologies these days. But it seems that some tools are adopted more quickly than others, in particular the wide realm of social media.
Social networks seem to be back in the forefront of how a small business communicates. Recent studies show that businesses who started their social media trek last year have increased their social media impact this year, with varying degrees of success when it comes to their business revenues.
A little less than a third of people who publish content on the web, who primarily work in marketing, are on most networks at least once per day. In a week, owners or managers say that they spend at least six hours on these tools, and a quarter of those will spend between six and 10 hours weekly, sometime more!
Social networks are used because small businesses favor the target audience. Facebook is widely acclaimed, followed by Twitter, LinkedIn, Google and then Pinterest. This increase in use is huge as businesses hope to generate an increase in business during the holiday months.
Here are some ways businesses look to make it big when it comes to going online:
· By creating a sound marketing plan that will incorporate different methods to reach the consumer. It can stem from online advertising to using social media.
· 65% of people say that word-of-mouth is the best way to get ideas for gifts. You can always encourage your subscribers to email or text a friend about your company. Even offering some kind of discount will help.
· Putting all products or the business on review and rating sites to help spread the word of mouth campaign.
What’s your advice when it comes to small business and social media? Tell us your top tip in the comments below here at ABStover.com.
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Category Marketing, Social Marketing, Social Media | Tags: business,facebook,google+,holiday sales,LinkedIn,marketing tips,pinterest,small business,Social Media,twitter | No Comments