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Posts Tagged ‘Facebook features’

  1. Finding Targeted Friends of Facebook

    September 14, 2012 by Blair Stover

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    Let’s say you are logged into Facebook and want to find more people to add them to your friend list. On Facebook there are several ways to find other people. Depending on where you want to look for the people, you have to proceed differently. For a business owner, Blair Stover breaks down the easiest way to do this below:

    1.     Login to Facebook using your username and password and then go to your profile or your home page.

    2.     Now click in the left column on the “friends” tab. This will open a new page where you can search for friends or business colleagues.

    3.     Click on the desired portal and enter your relevant credentials. Then your contacts from this page on Facebook can be imported and checked for new contacts that are not logged into Facebook.

    4.     Here you can determine what people you want Facebook to invite for you. People will then be sent an invitation via e-mail.

    If you want to search for other people on the site, again, you need to be logged in.

    1.     To find other people that are already logged into Facebook, you must also open your profile or your home page.

    2.     In the right column, you will see the heading “People you may know”. Here you will find different people who have several friends that are acquainted with the people you are friends with.

    3.     If you want to find other people or you want to look for more friends, you can go to this column and click on “View All”. Here you will be shown all the people with whom you have several friends in common.

    4.     In the left column you can also specifically search for people and hopefully find them. Here you can select search criteria of the following: hometown, city, school, mutual friends or colleagues, college or university or employer. Search results are displayed in descending order by number of mutual friends.

    Finding targeted friends helps build an audience that is more likely to respond to your business or product. Ideally, those you target will help spread the word via word-of-mouth, extending your reach naturally and building your reputation for your business.

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  2. Using Facebook Groups: When and How

    September 2, 2012 by Blair Stover

    As many of you already know (especially if you are Facebook users), Facebook groups tend to come in various sizes and shapes. With the influx of technology today, users can send messages to each other, post whatever info they need to onto the news

    Image representing Facebook as depicted in Cru...

    Image via CrunchBase

    feed as well as start new discussions on various topics. It can also serve as a great way to step in front of a business’ target market. Blair Stover has all the details below.

    Certain people actually use these groups to “section off” their friends list by allowing certain people to view certain things like pictures and posts. Company owners can use this to create communities, build networks and even offer target info to future prospects and clients.

    To do this, though, you have to know what the three types of Facebook groups there are: 1) You have the open group where there is no need for approval to join; 2) Closed groups where an approval is needed before someone can view the content; and 3) Secret groups which are mainly by invite only and can’t be seen by Facebook users at all.

    Most people that form groups will add people they want in their group right off the bat without permission. A lot of people think of this as spamming so you might want to reconsider this before you do it. Don’t upset someone by adding them without asking first. Chances are they will just unsubscribe anyway.

    If you do have group members, make sure you treat these people with respect, like you would if you were in person. Never spam their inbox with messages- once a week should be enough unless they specify otherwise. Utilize the chat function to make the group fun and worthwhile.



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  3. Using Facebook’s Promoted Posts for Your Company’s Benefit

    August 25, 2012 by Blair Stover

    Image representing Facebook as depicted in Cru...

    Image via CrunchBase

    As the company’s CEO, you have to be willing to do what is needed to get your name out there. Facebook is allowing you some more face time to do just that and Blair Stover is here to tell you how they are planning on doing so.


    The “Promoted Posts” feature will allow your business, if it has more than 400 “likes”, the ability to pay anywhere between $5 and $100 to allow fans and friends to see your business’ posts when they read their News Feeds whether it is on their mobile devices or computers.


    In fact, using page posts for Facebook ads could be effective for bumping up your sales and it is critical if you have people that already “like” your page. Plus, it is important that Facebook is helping businesses out by taking things further.


    The catch is that many regular discussions go neglected. Facebook itself estimates about 15 percent a page’s fans will look at a post, on average, although it fluctuates according to how tied up your followers are. You can try the final analysis of any recent showing on a page’s content based on the number of people that found the post. If you experience low lumbers consistently, Promoted Posts can probably help you out. You might want to decide on a budget and wait to see the actions directly from the post itself.


    As you can tell, this isn’t a very complicated task and it will bump up your business exponentially meaning your business can grow without fail. All you have to do is just put forth some effort.








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  4. Make the Most out of Your Facebook Page With These Useful Tips

    July 16, 2012 by Blair Stover

    Image representing Facebook as depicted in Cru...

    Image via CrunchBase

    Getting the most out of your Facebook page is important these days because everyone seems to use the social site. People use it for things ranging from catching up with old friends to expanding their business ventures. Whatever the case is, Facebook isn’t going anywhere and that is why you have to milk the social media for everything it is worth.


    Blair Stover is all about getting you the information you need when you need it and that is why we have compiled a small list of tips to how you can get the most out of your Facebook page. Here they are:


    1. Set up your shop. Why have a Facebook page? Because it is free. You have to understand that Facebook is a business just like any other online company. They generate revenue from the ads and the games they have. In fact, they are second to only Yahoo and Google and they rank in the top 5 in traffic constantly. So, with that being said, it is just smart business for you to have a page.
    2. Greeting your guests. When a person visits your page, you want them to feel special so have a video greet them as soon as they land on your page.
    3. Offer incentives to people when they become “fans”. Give people discounts or early access to exclusive items when they become “fans”. This helps your business when people see how many “fans” you have.
    4. Give your “fans” reasons to come back. Provide steady, fresh content.
    5. Be considerate. Never spam your fans.
    6. Make things fun! Throw a party like its 1999! Your clients want to feel excited when they visit your page. Give them exciting reasons to come back. Throw some polls and contests out there.



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