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Posts Tagged ‘conversion rate’

  1. WordPress Plugins that can Increase Your Conversion Rate

    July 31, 2012 by Blair Stover

    WordPress

    WordPress (Photo credit: Adriano Gasparri)

    If you have a news site or any other site involving contributors powered by WordPress then you may want to consider installing the following plug-ins. Why? Because if you want to boost both the ergonomics and the referencing that goes along with your site you want to increase your conversion rate.

     

    The following is a summary of a list of WP plug-ins that Blair Stover Designs highly recommends for your news portal or multi-author site.

     

    Plug-ins:

     

    –       Peter’s Collaboration E-mail: Send a mail to the admin (or admins) when an article is submitted, send an email to the contributor when the item status changes from “pending proofreading” to that of “draft” (for cause of change request, with maybe a small note from the previous plug-in) but also, even especially, when it is released. In the latter case, the referrer will be very happy to receive it because it is super convenient for monitoring/reporting.

    –       SEO Smart Links: Insert links to other articles to your categories or tags directly in the articles of your contributors. It should be installed from the start of your portal.

    –       Yet Another Related Posts Plug-in (YARPP): YARPP displays a particular relevance index after each link that can help point your readers to other posts on the same topic or similar topics to keep them on your site longer.

    –       Facebook Social Twitter Share: This plug-in displays buttons of social networks at the beginning of your article. This allows your visitors to follow you on a number of social media sites as well as helps promote your brand new content.

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  2. Improving Customer Communication on Your Website

    January 28, 2012 by Blair Stover

    Red computer mouse

    Image via Wikipedia

    The reason you have a website is to gain new customers, right? You might have spent a lot of money on having your website designed and built and you have incorporated SEO and undertaken a campaign to promote the site, but all this is for naught if you don’t make it easy for potential clients to reach you. While web design is crucial – you want good layout, easy to read fonts, etc. — the ability to communicate is as important as is the design.

    You don’t need to have a website or business that specializes in ecommerce only. The purpose of your website is to get visitors to convert to clients and buy your goods or services. Many websites offer only one way conversation – look around, see what we have, and buy. You want to have a website that initiates conversation and contact.

    Keep in mind that most people do not want to and will not give their names, addresses and phone numbers simply for the privilege of contacting you through your site. Make it easy and give them a reason to leave a contact name and email address. Offer a free downloadable report if they do leave that information.

    Make it easy by making your website user-friendly. It might be interesting – to you – to use a tab that says something other than “Contact Us” but this phrase works and customers look for it. Have your company’s contact information easy to find – name, address, phone number and email contact.

    Offer an option for instant chat, if possible. Make your contact forms easy to fill out, easy to find, and don’t require your visitors to pre-qualify before they are allowed to contact you. Make a few changes to your existing website and see if your conversion rate soars.

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