Since its creation, Pinterest has risen in the ranks to become one of the best tools for social media marketing. With numerous businesses turning to Pinterest and finding success, this social site should not be left out when creating your own digital marketing plan
As Blair Stover states below, there are certain ways to make your site/Pinterest profile more efficient in your marketing efforts. Take a look at four tools to help you make the most of your Pinterest:
- Inject traffic to your website. In each of the photos or info-graphics you use, you should never let your customers miss the opportunity to click a link that can inject traffic to your site. So, with ease and speed from different photos, this social network can be a very interesting way to drive traffic to your website. An important option is to add a “Pin It” selection to your website itself.
- Organize your site by subject and select bright colors. Organizing your website separating each screen by subject and then ensuring each is easily understandable is important. Complete the process by adding photos, videos or more representative info-graphics. You can expand things by adding related or unrelated articles about your field, as well. This makes your site easy to Pin, and easy to Pin from.
- Humanize your content. Companies and individuals have similar, if not identical, profiles. Take advantage of this! Pinterest, gives you a good opportunity to humanize whatever brand you are marketing, even if it already has a somewhat human appearance.
- Use analysis tools. Recently, Pinterest announced the inclusion of an analysis tool that provides large amounts of data. This data allows users to make the measurements necessary for the development or adjustment of business strategies.
Pinterest is one of the most profoundly technical visual sites that can be found on the net. If you are looking to expand your business by sharing images as well as ideas, feelings, opinions, etc, this is the platform to use.