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Social Media: More Than a Hobby

March 26, 2010 by Blair Stover

Is social media a hobby or can it help your business? Is it a complete waste of time or can it provide extra revenue for business owners? The answer to those questions depends on how you use the social media. If you view it as nothing more than a toy, you wont reap the potential benefits from it. But if you use it wisely, social media can be a fantastic way to promote your business.

Building relationships online using social media is always a fruitful activity. Consider these facts: nearly half of all Americans have a profile on at least one social network. Many of these websites are visited by millions of people. For instance, Facebook alone has nearly 130 million visitors a month. If you translate that to potential customers, your business will surely grow.

When used properly, social media can serve as the key to building better relationships with clients. Conversations are taking place every day on social media sites so its essential that you know how to talk to these people to drive them to your site.

Blogging with the help of the social media can promote your business and bring you closer to your professional goals. To get started, all you have to do is to talk about something youre passionate or care about. Whether youre looking for a new job or promoting something, creating a blog using social media is the first step toward achieving success.

Since blogs are specialized websites that work like online journals, anyone can publish their thoughts for millions of readers to read. Connections are made when readers comment on your post and later become new clients. This makes the social media sites an important element of any business.

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