An unwritten code of rules seems to be enforced within social media. Breaking these rules, intentionally or unintentionally, will most likely cause you to be publically called out to defend yourself, or banished in terms of being “unfriended” or “unfollowed”.
The first of these unwritten rules is to be nice. Address any issues in private emails or messages rather than taking them on with an audience. This leads to people feeling attacked. Also, refrain from belittling other people or companies. Instead, encourage others and congratulate their successes. Be genuine when doing so, as insincere comments will be addressed by others.
Next, gain attention through positive means. Do not beg for readers and followers. Make the most of positive interactions in those communities you have joined to become noticed. Practice patients as your media traffic slowly builds. You will not most likely be a star instantaneously.
Practice quality, not quantity. Keep your posts useful, easily understood and helpful. Build respect within your community this way. Remember to use your “pleases” and “thank yous”, and some emoticons. This will also keep your online reputation positive. To be certain, run Google checks on your name periodically to see what others are saying about you.
When posting comments, be relevant. They do not all have to be about you. Be selective about where you post. You do not want to come across as overdoing it to the point of being obnoxious or needy. Take the time to read the other comments to stay with the flow of the conversation. Strive to make others look good. This feels good and also builds you up.