Small businesses should have a presence in social media. Nowadays your clients, audience and customers are probably on sites like Twitter, Pinterest, Facebook, YouTube, etc and that means that you have to be as well because they won’t be coming out to you. Blair Stover has 10 great tips that are made to help business owners to establish a media presence.
Write down any results you want to see. If you do not know what you want out of your social media, then you have no reason to set up your profiles yet. Know what you want out of your social media first before engaging in social media.
- Decide where you want to be. Not every social media site is going to give you stellar results. Do your homework and see which one will benefit you the most.
- See if your company is already on a site. There is a chance that your business could be on sites like Facebook and if it is, you can claim it.
- Find out how many times you are mentioned on Twitter. Just enter your domain on Twitter and see if people are looking you up.
- Are Pinterest users constantly pinning you? If the answer is yes, then this is one site that you should join.
- Broadcast the purpose you want to portray. Make sure people know what your business is all about.
- Fulfill promises. Make sure that if you make promises on a social media site, you keep them.
- You can be more than a company. Just because you are a CEO doesn’t mean you have to act like it. Be a friend and someone that people can relate to.
- Don’t push your content on people. Egomaniacs are not liked on social media.
- Keep plenty of fresh images. Having new photos on your social media sites is a great way to let people know you are constantly moving things around.