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Social Media Advice for Creative Professionals

September 6, 2012 by Blair Stover

The Blair Stover blog is a place where readers come to learn about social marketing and how it can help them in their businesses. Social marketing is powerful if it is used properly. Creative professionals have good reason to look toward social media marketing as a way to build their visibility in the marketplace.

Keep in mind, however, that there are smart and not so smart ways to go about bolstering your brand. The choices may seem staggering when looking at what is available to social marketers. Pinterest, Twitter, Facebook, and Google-Plus are just a very few of the social media tools you can use to put your work in front of the right eyes.

The first thing you need to remember is that you should only put your very best work on social media. The old show business adage definitely applies here: Get good, get noticed, get paid. Unfortunately, many professionals ignore the first part of that equation. Getting good implies that you will not post poor content for others to see. If you are a writer, for example, be certain that the pieces your post to your blog or Facebook page are top-notch.

Another way that social marketing can help you is by creating buzz that you are an expert in your field. If you have three blogs, a Facebook page, and utilize Twitter in order to get the word out that you are, let’s say, one of the best interior decorators in the city, make darn sure that the photos your post and the articles your write are of the best quality. If you “get good” before getting noticed, then you will be on your way to the final step, getting paid.

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