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Small Business and the New Facebook

October 11, 2011 by Blair Stover

Image representing Facebook as depicted in Cru...

Image via CrunchBase

You may not be surprised to learn that Facebook has changed again. These new changes affect brands and companies that utilize Facebook for marketing more than ever now. So what does this mean for small businesses?

The first change involves privacy settings for sharing. Users now have  more control over who is able to see the content they post on their  wall, or home page. Facebook defaulted “Public” as a setting rather than “Everyone”. “Public” means that one’s updates, photos and additional user information can be viewed by anyone in the public. This is helpful as this will most likely result in less public-facing citations.

If you were excited about Facebook Deals, you should know it is over. Facebook has discontinued the project. However, the company stated that it is looking into the best way to be of service to local businesses, as it learned much from this project. Another feature which will soon be phased out is location tagging. This is the feature Facebook members use with their cell phone to “check in” when at locations.

Rather than targeting ads by precise interests and keywords, Facebook now allows those who advertise on their media network to target ads based on topic. This will simplify the list of keywords companies were managing. Now, a business can target the interests of their clientele.

Restrictions on types of advertising have been eased by Facebook. So long as ads are properly targeted, Facebook now allows legal gambling operations to be promoted. This includes offline casinos. Furthermore, ads for herbal and dietary supplements are now allowable, as long as they do not include banned ingredients such as, ephedra, anabolic steroids or human growth hormones.

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