Managing your company’s social media accounts can be tedious and time-consuming. More and more companies are starting to outsource their social media to agencies, freelancers, or interns within the company. While this may save you a lot of time, it could be risky if you do not choose the right person to manage your social media accounts.
Blair Stover lists four dangers that can occur from outsourcing your social media activities:
They may not understand your company- You cannot expect a newcomer or someone from the outside to completely understand your company’s products, services, selling points, target audience, brand, or what your company stands for. The person managing your social media accounts could potentially make big mistakes that could damage your brand’s reputation and credibility.
Social media helps a company in many ways- Many people know how to use Facebook, Twitter, and Pinterest but that doesn’t mean that they should be in charge of your social media accounts. For a business, social media can be used as a form of marketing, customer service, public relations, and branding. The person in charge of your accounts should be knowledgeable in all these fields.
Accidentally mixing up their personal account with the business’s account- Most people have a personal Facebook or Twitter account. When working with multiple forms of social media, someone could easily mix up their personal account with the account of the business. Ultimately, they could post something on the business’s account that was meant for their personal account.
Social media comments can become a PR nightmare- Comments and posts on social media accounts can spread like wildfire. A conversation with a customer can turn into a major problem quickly if the situation isn’t handled properly. The person handling your accounts needs to be thinking a few steps ahead so avoid a nasty PR situation.