More people than ever have access to the Internet, according to the latest U.S. government research statistics released earlier in November. TV is available online and is more interactive than ever, as are movies, businesses, and industries. Tablets provide new ways to crawl through technology and smart wireless is changing into a public resource.
Trends in marketing indicate businesses are now becoming location-based services and real-time bidding (RTB) is put together with social searches. Is this the beginning of a global technological boom? Blair Stover has more on this story below.
In December, marketing consultants proposed their views for the coming year. Their findings indicated that these may be a few of the online marketing trends for 2013:
· Google+ – These types of profiles will actually help you increase your ranking by helping you stand out in a user’s search results. If you have written blogs or articles, and your name is attached to the content, Google+ will help you boost your ranking.
· Mobilization – Being mobile actually accounts for 10%+ of all web traffic and that is a huge jump from last year. It goes to show how much people love their cell phones.
· Social everything – Social media is ruling the internet. If you are not a member of the main social media sites, you are missing out on a large business and marketing opportunity.
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