Begin by spending time each day executing your social media strategy. Make yourself a deal to invest a minimum of 25% of your day (or a valued employee’s day) to execute your marketing strategy in social media. This is required to get the results you expect. The manager of your social media must be responding, analyzing, posting, communicating, and measuring your company’s social media marketing each day.
Next, develop an editorial calendar that spans three months. Plan how you will get your content and message to your target audience over a three month period. Your content calendar should be developed alongside your editorial calendar. Execute the three month plan each day.
Follow the 10-4-1 rule. The 10-4-1 formula will help you optimize your social media postings. In this rule, for every 15 social media posts, only one should link to your landing pages, 4 should be links that go to your blog posts and 10 come from helpful content from other sources.
Do not forget to involve your sales team on your social media marketing plan. The sales and management teams should amplify your efforts along with their personal accounts. For instance, when you are sharing a new article on your company’s blog, encourage your sales team to share the product on their personal LinkedIn accounts. Your content should assist them in the generation of new leads. In addition, your company will be building a reputation of leadership and thoughtfulness.