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How to Develop a Social Media Strategy

November 24, 2012 by blairstover

Finding and developing your own social media strategy is easy- if you know what you are doing. However, most people have no clue what to do or when to do it. For that reason, Blair Stover has listed some steps below to get you started on developing the perfect social media strategy.

Rule 1: Figure Out What Interests The Audience

Speaking the same language as your customers is the first step towards building a successful web content strategy. Imagine a plastic surgeon who uses the term “rhinoplasty” to make themselves known, while their prospects speak of a “nose job”. Posts might go unnoticed. That is why doing a search for keywords is certainly a good start to develop content strategy. It is not only reserved for optimization of websites, it is a way of knowing the hottest topics on the net.

Rule 2: Find The Social Networks That Your Customers Frequent

Once you know what interests your audience, you now will have to figure out on which social networks their conversations are taking place. For the demographic and social trends, see the studies you can find on the net. Once identified, choose the priority platforms that fall into your strategy. Initially, it is better to concentrate all your efforts on one or two networks, ie focus on quality over quantity.

Rule 3: Measure Results

Once your strategy is implemented, it is necessary to know the impact of interactions in order to know which messages work best. Some indicators which are needed to begin:

  • The number of comments and “likes” on Facebook.
  • The number of followers, retweets and mentions on Twitter.
  • The number of visits and comments on blog.
  • The referring sites of a social networking website. How many visits coming from Facebook, Twitter?
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