Today we ask the age-old question…hashtags: to use or not to use? Hashtags are everywhere today, first started by Twitter then used by Google+ and Facebook. American Express even allows their customers to make purchases using hashtags. What’s the fuss with these hashtags? Are they really necessary – or just potentially irritating? Blair Stover says – #necessary. And #effective!
It may be surprising that businesses can actually use hashtags to their advantage. People take notice of hashtags and they can help people share your contests, news, advertising and other thoughts, taking the work out of your hands and to others who share via your hashtag.
People share hashtags to join a conversation or make themselves visible. In this vein, it’s a great idea to use hashtags to attract new patrons, hold a contest, or inform patrons who share a hashtag thought that they will receive an incentive or be entered in a drawing. It’s simple to see who has participated, as all a business has to do is look up that particular hashtag to see a list of people who have shared it.
Hashtags navigate a variety of networks, including Twitter, Facebook and Google+. Make your hashtag known by introducing it to as many networks as possible, and watch your idea grow as you expose it to more people.
Furthermore, a company who uses hashtags will be used as modern, innovative and concerned with attracting a widespread audience, as well as one who likes to build a community of patrons who share common thoughts and ways of sharing and circulating those thoughts.