The euphoria has subsided concerning Facebook as investors once again need a network that offers a certain “je ne sais quoi”, and Pinterest promises that but it has yet earned a cent. However, it is being used predominantly for digital photo
sharing by affluent women living in rural areas.
The next favorite is ready. Pinterest, a network that is sitting in a garage-sized office with just 31 employees and a value of $1.5 billion. The story sounds familiar… is it? And yet Pinterest is quite different.
Pinterest is a digital notebook: Similar to Facebook concerning members of a page, where they collect family photos, as well as images they find on the Internet, for example, and places to which they want to travel. The places they want to travel will then pop up on a bulletin board. Other members can comment on photos and text on their own Wall. Unlike Facebook, you do not particularly need to know your friends and colleagues to post. On Pinterest, you will find like-minded people who are interested in gardening or self-made projects.
The whole thing is quite commonplace. In the United States, Pinterest is the fastest growing network of all. In just nine months, between June 2011 and February 2012, the number of members rose from 50, 000 to 17 million users, according to market researcher ComScore.
With that being said, Pinterest has developed quite a competitor of known networks. Facebook users in the U.S. reach nearly 170 million , but on its present pace, Pinterest will catch up in no time.