If you are an attorney who is looking for a few extra tips in building a strong client base, you should always start with social media. In today’s technological-based world, it seems that everything is either online or via mobile. If you can nail those two avenues, you should have no problems building a loyal clientele and moving forward to bigger and better things.
One of the most important issues you must realize before all else is that branding starts your business because it lets your clients know who you are. For instance, if you are a bankruptcy attorney then you want to focus your brand identity on the demographic of those people who would be most interested. You never want to try and cater to a wide variety of people because that would just be wasting time, money and effort. Here are a few more tips brought you courtesy of Blair Stover.
To start your branding efforts, you first need to have a logo thought up for your business and a slogan (if you want one). This really needs to be something that sparks interest but also stays professional and conservative. At no point do you want to go overboard with your slogan. Your slogan needs to be something that is straightforward and will let your consumers know what your field is in. If you feel like this is out of your realm, you should hire a professional to take over the designing elements so it will look professional.
Once the logo and slogan is in the bag, social media accounts are next. Facebook and twitter are the two best social media sites if you want to get your name out there. Make sure you use your business name and not your personal name so that your audience will make the connection. The gradual exposure will soon increase your business and so long as you continue to engage and promote your business will gain traction over time.