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Creating a Social Media Strategy for Your Small Business

August 16, 2010 by Blair Stover

You’ve heard the buzzwords social media and are probably wondering what the most effective way is to manage your presence online. You know that you want to capture the attention of potential clients and help deliver information about your products and services to existing clientele. Although there is no silver bullet for accomplishing all of your marketing goals online, there are some ways to get started and to build a successful strategy. Consider the following in order to start up or tailor an online presence for your small business:

1. Be selective. Don’t sign up for every social media platform out there. You may find that smaller, more niche blogs and sites serve a better purpose for your business. Always keep in mind that you aren’t trying to reach everyone in the world, necessarily. You are attempting to connect with your target audience.

2. Select a message. Make sure that regardless of the platform, your overall brand stays intact. Although you will want to tailor the specific message to the platform, you should have an idea of how to stay consistent.

3. Scope out the competition. One of the easiest ways to determine where you should be online is to see what your competitors are doing.

4. Write out a formal social media policy. This is especially true if you have employees. You will want to make a policy regarding social media so that your employees know how to appropriately discuss your company online.


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