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  1. What Hummingbird Means For You

    November 25, 2013 by Blair Stover

    If you have not heard of Hummingbird, let Blair Stover introduce you to this important update. This latest Google algorithm change means that content is an unequivocally critical portion of your strategy in order to remain visible and in business. Hummingbird has taken over where updates Panda and Penguin left off.

    English: Google Logo officially released on Ma...

    English: Google Logo officially released on May 2010 (Photo credit: Wikipedia)

    We know that Panda made content important. You need to realize that Hummingbird makes content completely crucial. Not just any content will do, either. Hummingbird demands the right content in order for you to be visible on Google search results.

    Learning the way consumers search is what Google continually adapts toward. This enables Google to deliver the most relevantly organic results. With consumers becoming more intellectual about the way that they search and also using their smartphones, there are some things that your business must do to survive. Having a mobile-optimized website allows you visibility on mobile devices. If you do not already have this in place, it is suggested that you adopt a responsive design right now.

    Be the answer to your consumers’ questions. When searching, consumers do not type in “ hot chocolate”. Instead they type a question, “Where is the best hot chocolate in Seattle?” or “How to make the best hot chocolate.” Answer the questions that people are asking.

    Remember that results appear on smartphones based on location. This means that even though your business may have a global reach, it will present on a smartphone based on location. Be certain to have a fully developed profile on Google+, and be sure that your business has a listing on Google.

    With Hummingbird, the face of digital marketing continues to change. Be sure you keep up with the trends otherwise you may find your website, and search engine ranking, lagging behind.

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  2. How to Build Links Manually

    November 15, 2013 by Blair Stover

    Link building manually is still the way to go for most people. Many will find that automated link building leads to problems, like low quality links and issues with Google later on. By doing the links yourself, you are opening up the possibility of gaining residual links from viewers who look at the content and notice how popular it is becoming. Blair Stover has some great tips on how you can build your links manually and, in the process, become a very successful link builder.

    Automatic versus Manual in Quantity

    Guides always seem to discount the overall idea of link building, especially when it comes to building link after link. They never seem to reveal why, though. The truth behind this is because SEO is constantly changing and Google doesn’t want to take your link numbers into account. However, if you have an overwhelming amount, they will surely start an investigation into your account.

    Build Connections

    Using social media connections to start networking with other users is very important for business. Just because you submit links to a lot of various websites doesn’t mean you will actually hit high-quality links. Link building this way will make you end up with a low strike rate. The industry is about who you know.

    Content is King

    You may have heard this term thrown around numerous times and there is a reason for it – it’s the truth. Quality is a very important part of the writing process. Link building revolves around the content, not the other way around. You will never find a website that has a high PR that also has poor content.

    There are other simple tips, but these should help you get started on your way to building links the right way.

     

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