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  1. E-Life: How To Organize Business Contacts

    May 29, 2014 by Blair Stover

    Social media has invaded every part of our lives, and some are calling the extent to which people use the computer “e-life.”  As the web takes over more and more aspects of life, how much Internet interaction is too much?

    For businesses, the question is not how much of your contact is online but how you have organized your e-contacts to best utilize your connection with them.  Here are some tips to help you get the most out of your web contacts.

    • Organize e-contacts into a useable and searchable format.  Depending on the size of your business, you do not have to go crazy with organizational paradigms; in fact, you may be able to utilize the tools on your social media or email platforms.  However, for larger businesses, it makes sense to invest some time and money into a system that is not only accessible for everyone in your organization but which can morph from one platform to another.  A database of e-contacts is not optional if you want to keep your lists clean and organized.
    • Add and purge regularly.  Just as you should not let paper filing pile up on your desk, you should regularly sort your e-contact list.  If your inbox has 5,438 emails in it, it is time to do something.  It may take some time but organizing your contact lists will benefit you greatly in the end.  You should not be afraid to purge contacts as well, particularly if you have not used them in two years or more.  Email addresses change so frequently that two years is probably the outside limit you can hope for an address to be valid after no contact.
    • Trust your passwords to no one, except someone.  That may sound silly, but storing all your passwords in your head is a very bad idea.  If something happens and someone needs access to your email or database, one other person should be able to get in.  You know who that person is:  the same one you would trust with your banking PIN.  Send all your logins and passwords to this person so he or she could access everything in case of an emergency.

    With a little attention to detail, you can organize your e-life with the same care that you organize the rest of your life.  Your business will thank you with more efficiency, better communication and ultimately better profits!

    Want to learn a lot about Blair Stover? We glad to help you, just visit Blair Stover Channel or Blair Stover Vimeo Channel.


  2. Must-Know Social Media Optimization Tips

    October 17, 2012 by Blair Stover

    Must-Know Social Media Optimization Tips

     

    Are you looking to get e-shopping on your website or just have a showcase site that is present on the web? Both is great, but in today’s fast paced world, optimization is a must. As Blair Stover explains below, there are some must know social media optimization tips that every website owner needs to pay attention to.

    Because having a beautiful, functional and ergonomic site it is not everything, there is still work through optimization (SEO) to do via a strategy of content and net-linking which will help increase visibility and gain customers.

    Google is authentic in the world of web search engines; the last evolution of Google has changed everything concerning the Internet by giving more importance to the quality of your content and “popularity”. Today, Google attaches great importance to the interaction that people have with you and your business, content that you share with others, and how it is passed on.

    That is why the SMO is an integral part of SEO! Here are some fantastic social media optimization tips for you to think about:

    Have a community management strategy

    • Look a the definition of an editorial that has keywords for use with SEO
    • Use a Facebook fan page with regular content and active fans
    • Start a blog with optimized content and strong links to your site
    • Netlink in connection with the influential bloggers in your field
    • Presence on platforms such Google+, Twitter and Pinterest
    • Take tips from successful business owners or people that have successful runs with social media.
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  3. Common Content Marketing Mistakes to Avoid

    June 12, 2012 by Blair Stover

     What is so great about content marketing? Is it the hot newsletters sent out to their clients every month? Or is it the content they have on their websites or in their magazines/newsletters? The fact of the matter is that content marketing has been around for decades, but is just now starting to gain popularity.

    Chances are pretty high that companies are not reaching their full potential for content marketing and with a new emphasis on content marketing by Google, suddenly doing content marketing well is critical. This type of marketing is nothing new but people act like it because some businesses have everything riding on it. Look at these reasons and see if your business is being left behind in the content marketing department.

     

    –        You’re producing content but it isn’t in a format that can be shared by your clients or customers.

    –        Visual presentations concerning your content are plain or possibly “off-putting”.

    –        You are creating content but you aren’t promoting it well enough.

    –        Your marketing efforts leave something to be desired.

    –        The creation of content is there but you are selling more than teaching.

    –        You don’t use production calendars and that means your content goals are flying by the wayside.

    If you have any of those issues, then you are not maximizing your content marketing resources. It is not something you can perfect overnight and some people never do. It may be time to sit down and educate yourself on the newest content marketing tactics so that you can also market your business as effectively as possible online.

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  4. Social Media Resources for Teachers

    December 1, 2010 by Blair Stover

    Today’s teacher has many options when deciding on a social media resource. Students become excited to take part in the social media aspect of the class and such resources can allow for the collaboration which a teacher may not have time for during school hours.

    Edmodo is a restricted atmosphere that teachers can encourage class engagement in. In this platform, teachers and students can share their ideas and assignments on a communal wall and files. Teachers are able to create groups of students while monitoring them at the same dashboard. After classes are organized, teachers can post and then grade assignments on the wall. To begin new class groups, the teacher would archive the old groups.

    Calloborize Classroom is an application that allows teachers choices of discussion format. Examples include students ability to either agree or disagree with statements made, respond to a multiple choice question, write responses or simply vote for another student’s response. Photos or videos can be added by teachers to their prompts and one class page holds all of the online discussions.

    Symbaloo is another teacher social media resource and a great number of teachers are already using Symbaloo as a classroom resources organizational tool. Academic subject-specific pages make fabulous resources and a school logo can be added to a teacher’s account. Links can be modified by the teacher, the site is user friendly for the student, and atudents are able to access the site and share information or projects with other students.

    EDU 2.0 enables teachers to share videos, experiments, lesson plans, quizzes, etc. in a shared library. In addition, a community section for teachers and students allocates collaboration with classmates.