November 20, 2012 by blairstover
According to Disqus and WordPress, installing Disqus doesn’t mean that your own system of WordPress is replaced. The status quo, as they say, can be restored any time. The old as well as the glut of post-installation comments are entered into the database of all 1:1 WordPress blogs. So you can keep track of all of your comments, even if they are spread across multiple blogs, because Disqus allows you to do so.
So far, the advantage points to Disqus on so many levels however many WordPress users are not ready to give up their easy way of doing things. Here is how you can connect Disqus with your blog.
1. Go to the Disqus website and then register for a new account by clicking on the top right link. You will want to create a “commenter” account.
2. It will give you a choice of signing up with a Google, Twitter or Facebook account or you can sign up using your email.
3. You will now edit your profile and this is where you edit your personal info.
4. Now click on the “services” link and choose which ones you want to connect with.
5. Next, visit sites that support Disqus and start making comments.
October 24, 2012 by Blair Stover
Small businesses should have a presence in social media. Nowadays your clients, audience and customers are probably on sites like Twitter, Pinterest, Facebook, YouTube, etc and that means that you have to be as well because they won’t be coming out to you. Blair Stover has 10 great tips that are made to help business owners to establish a media presence.
Write down any results you want to see. If you do not know what you want out of your social media, then you have no reason to set up your profiles yet. Know what you want out of your social media first before engaging in social media.
- Decide where you want to be. Not every social media site is going to give you stellar results. Do your homework and see which one will benefit you the most.
- See if your company is already on a site. There is a chance that your business could be on sites like Facebook and if it is, you can claim it.
- Find out how many times you are mentioned on Twitter. Just enter your domain on Twitter and see if people are looking you up.
- Are Pinterest users constantly pinning you? If the answer is yes, then this is one site that you should join.
- Broadcast the purpose you want to portray. Make sure people know what your business is all about.
- Fulfill promises. Make sure that if you make promises on a social media site, you keep them.
- You can be more than a company. Just because you are a CEO doesn’t mean you have to act like it. Be a friend and someone that people can relate to.
- Don’t push your content on people. Egomaniacs are not liked on social media.
- Keep plenty of fresh images. Having new photos on your social media sites is a great way to let people know you are constantly moving things around.
Category Blogging, Content, Marketing, Social Marketing, Social Media | Tags: business,facebook,Online Communities,pinterest,Social Media,Social network,twitter,youtube | No Comments
October 22, 2012 by Blair Stover
Managing your company’s social media accounts can be tedious and time-consuming. More and more companies are starting to outsource their social media to agencies, freelancers, or interns within the company. While this may save you a lot of time, it could be risky if you do not choose the right person to manage your social media accounts.
Blair Stover lists four dangers that can occur from outsourcing your social media activities:
They may not understand your company- You cannot expect a newcomer or someone from the outside to completely understand your company’s products, services, selling points, target audience, brand, or what your company stands for. The person managing your social media accounts could potentially make big mistakes that could damage your brand’s reputation and credibility.
Social media helps a company in many ways- Many people know how to use Facebook, Twitter, and Pinterest but that doesn’t mean that they should be in charge of your social media accounts. For a business, social media can be used as a form of marketing, customer service, public relations, and branding. The person in charge of your accounts should be knowledgeable in all these fields.
Accidentally mixing up their personal account with the business’s account- Most people have a personal Facebook or Twitter account. When working with multiple forms of social media, someone could easily mix up their personal account with the account of the business. Ultimately, they could post something on the business’s account that was meant for their personal account.
Social media comments can become a PR nightmare- Comments and posts on social media accounts can spread like wildfire. A conversation with a customer can turn into a major problem quickly if the situation isn’t handled properly. The person handling your accounts needs to be thinking a few steps ahead so avoid a nasty PR situation.
Category Blogging, Content, Marketing, Social Marketing, Social Media | Tags: business,Company,facebook,Personal account,pinterest,Public relations,Social Media,twitter | No Comments
October 19, 2012 by Blair Stover
Companies have recently turned to different forms of social media to help them with their marketing. Pinterest has become the number one topic and a major marketing strategy for a lot of companies. If you have a great understanding of
English: Red Pinterest logo (Photo credit: Wikipedia)
Pinterest, it can be extremely beneficial to your company.
Blair Stover lists four tips and strategies to give you a better understanding of all that Pinterest has to offer for your marketing:
Learn everything you can about Pinterest
To promote your brand on Pinterest, first you’ll need to assign someone to establish relationships, monitor, and promote your Pinterest account. The person in charge should be actively engaging with their followers and using the account on a regular basis. This person should also fully understand the ins and outs of Pinterest so your company can be up to speed on what’s new with Pinterest. A Pinterest account can ultimately help your company gain visibility and drive revenue for your business.
Marketing with Pinterest doubles as marketing with Facebook and Twitter
Your marketing manager needs to link the company’s Pinterest page with the company’s Facebook and Twitter accounts so all friends can follow your pins. They also needs to change the settings so everyone on Pinterest can see what the company pins, not just their followers. Once you post something on Pinterest, it is automatically sent out through your Twitter account and posted to your Facebook wall. This allows for your pins on Pinterest to reach more people than just those on Pinterest.
Captions do not matter
Try not to spend much time on writing the caption for your pin. If someone likes the image that you pinned, chances are is that they are going to write their own caption when they re-pin the image.
Landing page is very important
The caption and image you use certainly matter, but it’s the page that is linked to that image that is most important. You must make sure that the image you pin is linked to the correct landing page. You want the link to go to the page with the item they clicked on, not the home page. By doing this, you are allowing the person who pinned this item to look back in their Pinterest history and find the item that they liked to begin with.
Pinterest can be thought of as a giant wish list that people dream of purchasing. Pinning items to promote your company will lead to an increase in business.
Category Content, Marketing, Pinterest, Social Marketing, Social Media | Tags: business,Company,facebook,marketing,Pin,pinterest,Social Media,twitter | No Comments
October 17, 2012 by Blair Stover
Must-Know Social Media Optimization Tips
Are you looking to get e-shopping on your website or just have a showcase site that is present on the web? Both is great, but in today’s fast paced world, optimization is a must. As Blair Stover explains below, there are some must know social media optimization tips that every website owner needs to pay attention to.
Because having a beautiful, functional and ergonomic site it is not everything, there is still work through optimization (SEO) to do via a strategy of content and net-linking which will help increase visibility and gain customers.
Google is authentic in the world of web search engines; the last evolution of Google has changed everything concerning the Internet by giving more importance to the quality of your content and “popularity”. Today, Google attaches great importance to the interaction that people have with you and your business, content that you share with others, and how it is passed on.
That is why the SMO is an integral part of SEO! Here are some fantastic social media optimization tips for you to think about:
Have a community management strategy
- Look a the definition of an editorial that has keywords for use with SEO
- Use a Facebook fan page with regular content and active fans
- Start a blog with optimized content and strong links to your site
- Netlink in connection with the influential bloggers in your field
- Presence on platforms such Google+, Twitter and Pinterest
- Take tips from successful business owners or people that have successful runs with social media.
Category Content, education, SMO, Social Marketing, Social Media | Tags: facebook,google+,pinterest,Search engine optimization,Social Media,Social media optimization,twitter,Web search engine | No Comments
October 15, 2012 by Blair Stover
When it comes to your Twitter followers, it’s more important to have high quality followers versus a high quantity of followers. When managing your Twitter account, you need to pay attention to the number of people following you. You may need to re-evaluate your Twitter strategy if you notice that you are starting to lose followers.
Step number one is finding out the reason why people are “unfollowing” you on Twitter. Blair Stover lists out the most common reasons:
- Always promoting your products and services- People don’t care to see you advertise your products all the time. You have to be engaging, conversational, and interesting to your followers. An occasional promotional Tweet can be okay.
- Tweeting too much- People can get irritated if you use Twitter too often. Put time gaps in between your Tweets or people might unfollow you.
- Not Tweeting enough- Followers might forget about you if you don’t Tweet enough. Stay active and engaging with your followers.
- Offensive Tweets- Do not cross the line when Tweeting to your followers. When using Twitter for your company, you need to be careful of what you Tweet. Tweeting any offensive content can hurt your company and your company’s image.
- Tweeting irrelevant content- You must Tweet content that is interesting to your followers. If you start Tweeting things that are not relevant to your follower’s interests, they may stop following you.
- Not interacting with your followers- Social media relies on interaction. You need to reply and converse with your followers to help build your business. People may unfollow you if you are not interacting with them enough.
Category Blogging, Content, Marketing, Social Marketing, Social Media | Tags: Application programming interface,Browser Plugins,Lead and follow,Online Communities,Social Media,Social network,Trending and Popularity,twitter | No Comments
October 8, 2012 by Blair Stover
If you have a blog, you have no doubt run into the baffling array of choices when it comes to hosting a comments section. While the format question is not one that has made its way into the mainstream yet, the issue is a top priority among those who are active bloggers. An especially sensitive subject among those who host blogs, the comment-formatting dilemma if front and center. Should you use WordPress, Disqus, Facebook, or IntenseDebate? Each has strong and weak points. Blair Stover keeps you up to date on topics relating to social media.
While WordPress is widely used and easy to navigate, it suffers from the fact that it does not work on non-WordPress sites, thus is not a truly universal format for comments. Sites that are WP hosted are fine, but outside of that world, WP is not the big winner. Disqus takes over where WordPress fails, allowing users to sign in one time only, and then post on any Disqus-enabled site. In the rough and tumble world of web commenting, nearly every social media platform has been enabled to accept Disqus comments, unlike rival WordPress. Disqus will also keep a log of all your comments so you can scroll through your words of wisdom at will. Visit the Blair Stover blog regularly to stay informed about social media topics.
While other such comment formats exist, notably Facebook and IntenseDebate, the clear choice for most is Disqus, certainly for their universal application. The no-frills Disqus somehow manages to combine simplicity with reams of stored data for your perusal. While Disqus, like the others, has its problems, they are minimal and are far outweighed by the advantages. Ease of use, universality, and attention to detail are the three winning ingredients for the Disqus commenting format. Blair Stover delivers the most relevant news about social networking.
Category Blogging, Content, Marketing, Social Marketing, Social Media | Tags: | No Comments
October 4, 2012 by Blair Stover
Tumblr puts an emphasis on sharing web content like links, videos, music, and quotes. It is a micro-blogging platform, and has developed into one of the blogging platforms on the internet that is most used. Its popularity has been attributed
in large part to the interface which permits users to post updates quickly from a tablet, computer or smartphone. Blair Stover will teach you the key points.
In the Tumblr Theme Garden, one is faced with literally thousands of themes, both premium and free. Within seconds, these themes can be applied to one’s Tumblr blog. Using the customized Tumblr theme editor, each user can customize their themes by changing header images, fonts, color schemes and spacing. No knowledge of HTML or CSS is needed to use the theme editor interface.
What sets Tumblr apart from most blogging platforms is that it does not contain support for comments by default. In a partnership with Disqus, it is made simple for you to incorporate the Disqus commenting system in your blog. All you need to do is sign up of your own account at disqus.com, and then use your Disqus username in the Tumblr theme editor. After saving your theme, comments will come into sight in their suitable place. Comments can be managed through the Disqus website.
Using the “Settings” in Tumblr, you can connect your blog to an assortment of social media streams. Additionally, you can set your blog to publish links to new posts automatically on your Facebook wall or Twitter stream.
Increasing followers on Tumblr is simply done by following other Tumblr blogs which are similar to yours. This will automatically notify the blogger that you are following their blog and provide them with a ling to your blog. Typically, this blogger will follow you back and may re-blog some of your posts, giving your blog greater exposure.
Category Blogging, Content, Social Marketing | Tags: blog,CSS,Disqus,facebook,HTML,Tumblr,Tumblr Theme Garden,twitter | No Comments
October 1, 2012 by Blair Stover
Image via CrunchBase
Five years after the Disqus platform was launched, the company has announced the imminent release of a version of an overhaul of its product. This new edition is designed to improve the quality of conversations online through performance improvements, the ability to vote on comments, have custom views, etc. Blair Stover has more details below.
For those who do not know, Disqus’ comment system is used by 1.3 million blogs so far, which includes websites and news sites. It is designed to help publishers better stimulate community conversations, and will even stand up to Facebook’s commenting system.
Disqus in 2012 is the name of the new version and it is significantly different from previous versions of the same system in both appearance and use. The development team worked Disqus around four major themes: performance, quality, personalization and discovery.
A new feature, Disqus Ranks, provides an easy system of social classification that allows a person to evaluate the influence of a commentator. The functions of comments mimic those already used internally by larger publishers who assess the influence of a user by assigning badges to show that he or she can “show” the importance it has to the community.
This means that the user should be able to classify commentators from certain types of community actions, including the number of visits to the pages on your site, post comments and receive answers, like other reviews, and more.
It will be possible to use a list of preferences to calibrate the “most important” to “least important” depending on the weight of each type of interaction as shown in the screenshot stroke.
So if you’re looking for a new commenting system for your site, hold off! The new Disqus is coming.
Category Blogging, Content, Social Marketing, Social Media | Tags: | No Comments
September 24, 2012 by Blair Stover
If you are an attorney who is looking for a few extra tips in building a strong client base, you should always start with social media. In today’s technological-based world, it seems that everything is either online or via mobile. If you can nail those two avenues, you should have no problems building a loyal clientele and moving forward to bigger and better things.
One of the most important issues you must realize before all else is that branding starts your business because it lets your clients know who you are. For instance, if you are a bankruptcy attorney then you want to focus your brand identity on the demographic of those people who would be most interested. You never want to try and cater to a wide variety of people because that would just be wasting time, money and effort. Here are a few more tips brought you courtesy of Blair Stover.
To start your branding efforts, you first need to have a logo thought up for your business and a slogan (if you want one). This really needs to be something that sparks interest but also stays professional and conservative. At no point do you want to go overboard with your slogan. Your slogan needs to be something that is straightforward and will let your consumers know what your field is in. If you feel like this is out of your realm, you should hire a professional to take over the designing elements so it will look professional.
Once the logo and slogan is in the bag, social media accounts are next. Facebook and twitter are the two best social media sites if you want to get your name out there. Make sure you use your business name and not your personal name so that your audience will make the connection. The gradual exposure will soon increase your business and so long as you continue to engage and promote your business will gain traction over time.
Category Content, Marketing, Social Marketing, Social Media | Tags: Brand,business,facebook,google+,LinkedIn,Social Media,Social network,twitter | No Comments