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  1. Are You Kidding Me? Twitter Campaigns Go Crazy for Superbowl

    February 21, 2014 by Blair Stover

    Blair StoverJCPenney (@jcpenney) may have had the old saying, “There is no such thing as bad attention” in mind with its #tweetingwithmittens campaign on Super Bowl Sunday.  The retail giant certainly created a buzz, but some people may have been put off by the possible association with drunkenness that, when seen in light of a rising number of DUIs during this important weekend, may not be so funny.

    Here’s what actually happened.  During the early part of the Super Bowl game, JC Penney’s account tweeted:

    “Who kkmew theis was ghiong tob e a baweball ghamle. #lowsscorinh 5_0,” the department store said via Twitter. “Toughdown Seadawks!! Is sSeattle going toa runaway wit h this???”

    Some people assumed that the account had been hacked.  Others, who were not as kind in their assessment, thought perhaps an employee in charge of social media had a bit too much cheer before sitting down to type in the tweet.  This did not stop other companies from jumping on the “I’m drunk and I can’t tweet right” bandwagon, however:

    “We know football goes great with Coors Light, but please tweet responsibly” said @CoorsLight

    “Hey @jcpenney need a designated driver?” from @Kia.

    “Eat a #SNICKERS, you’re not you when you’re hungry,” from @Snickers.

    Clearly, the game was on, and others were taking advantage of poor old JC Penney’s drunken ramblings.  It is possible that a few jokes were made about the rumored bankruptcy of the company as well as its possible connection to allowing drunken interns to have control of the Twitter feed.

    Imagine everyone’s surprise when Penney’s tweeted back triumphantly:

    “Oops…Sorry for the typos. We were #TweetingWithMittens. Wasn’t it supposed to be colder? Enjoy the game! #GoTeamUSA.”

    Ha, indeed.  Even if you completely disagree with the play on the possibility of someone drunk-texting, you have to admit that this was a brilliantly planned campaign.

    Of course, Penney’s has its detractors now.  Some of those reading the tweet were offended by its possible reference to someone drunk, especially groups that try to highlight the dangers of drinking rather than glamorize or humorize them.  Others scoffed at the idea, saying that if that were the case, every dumb tweet would be put down to “tweeting with mittens.”

    Whether you agree with Penney’s content or not, this tempest in the Twitter teapot does go to show one thing:  You simply cannot avoid creating a stir with the right social media use!

    http://www.latinpost.com/articles/6788/20140203/jcpenney-drunken-super-bowl-twitter-rant-perfect-social-marketing-campaign.htm

     

    Want more information about Blair Stover Interior Design? Try to visit the Blair Stover Facebook or Blair Stover Linkedin Profile


  2. New Features in the Disqus Comment System

    November 27, 2012 by blairstover

    In early May, DISQUS announced that the new version of their commenting system was about to be deployed. This new version brings with it a lot of news. Here are the main lines of development that have been presented to the 2012 Disqus version, provided by Blair Stover:

     

    • Fluidity: The new and improved DISQUS is in real time. The goal is to keep the best sides of the commenting system structured.
    • Quality: To promote the quality of your comments, DISQUS adds a functionality vote in the system. Beyond a simple “Like” tool, it is the rich discussions that will be promoted with this system without the less popular ‘silence’ opinions.
    • Custom: DISQUS will allow users to know what is being said about their ongoing conversations wherever they may be. This personalized experience is integrated into the system’s platform itself, so that a user does not need to leave the window they are on.
    • Discovery: DISQUS wants to help sites to better communicate with their audience. This new feature will highlight the most active discussions as well as the key participants of a site.

    Take a look at these new features that Diqus highlight in their new commenting system:

     

    • A New Look and Feel. It isn’t just about a site’s appearance anymore. Now you have to figure in overall integration of single features.
    • User Reputation System. Disqus has plenty of users that are active and leave comments.
    • User Activity Reporting in Real Time.
    • Powerful Discovery Box. Disqus scours your website to find what people would like most and then threads it.
    • Built In Analytics.
    • Social Media Integration.
    • On Site Communities Feature.
    • Profile Cards that have a “Follow” Option.
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  3. Connecting Disqus with Your Site or Blog

    November 20, 2012 by blairstover

    When Disqus arrived, they stated that they were a global comment system that is casually was the built-in WordPress system created (via JavaScript) and was intended to improve the integration between website operator and visitors. However, any comments can still be managed by the Disqus website. Blair Stover has more on this below.

    According to Disqus and WordPress, installing Disqus doesn’t mean that your own system of WordPress is replaced. The status quo, as they say, can be restored any time. The old as well as the glut of post-installation comments are entered into the database of all 1:1 WordPress blogs. So you can keep track of all of your comments, even if they are spread across multiple blogs, because Disqus allows you to do so.

    So far, the advantage points to Disqus on so many levels however many WordPress users are not ready to give up their easy way of doing things. Here is how you can connect Disqus with your blog.

    1.  Go to the Disqus website and then register for a new account by clicking on the top right link. You will want to create a “commenter” account.

    2.     It will give you a choice of signing up with a Google, Twitter or Facebook account or you can sign up using your email.

    3.     You will now edit your profile and this is where you edit your personal info.

    4.     Now click on the “services” link and choose which ones you want to connect with.

    5.     Next, visit sites that support Disqus and start making comments.

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  4. Choosing the Right Comment System for your Blog

    November 1, 2012 by Blair Stover

     Blogging comments, in the old days, were much simpler than they are today. For instance, if you were a user of WordPress, your comments were on WordPress as well. Times change, however, and with them so do blogging platforms and comment systems. Disqus showed up and became the alternative to WordPress and some people took to the change but most people turned right back around after a few months. Blair Stover has more details below.

    Disqus wasn’t all bad when it first came out. It came out with the integration of social media which was a huge step in the comment system world. However, it just wasn’t enough to keep a lot of people from turning back to WordPress’ easy to use system.

    Facebook stepped in and decided to come out with its version of world domination (as if Facebook knows how to do anything else).  The great thing about Facebook’s comment system is that it was easy to integrate with WordPress’ blog system.

    Now you have LiveFyre and IntenseDebate along with several other options. In a matter of words, you have several confusing options.

    Based on a poll, 60% of people actually preferred WordPress over everything else on the market. In fact, most of the people that used WordPress hated Disqus. This is not a good thing for marketing efforts unless you are WordPress. When asked about LiveFyre, no one said a nice word about the blogging company. Some even hated the company as much as Disqus. Yet all things considered, Disqus and Facebook were neck and neck in the race.

    Which commenting system do you like best, and which do you use on your blog?

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  5. Social Media Advice for Your Small Business

    October 24, 2012 by Blair Stover

    Small businesses should have a presence in social media. Nowadays your clients, audience and customers are probably on sites like Twitter, Pinterest, Facebook, YouTube, etc and that means that you have to be as well because they won’t be coming out to you. Blair Stover has 10 great tips that are made to help business owners to establish a media presence.

    Write down any results you want to see. If you do not know what you want out of your social media, then you have no reason to set up your profiles yet. Know what you want out of your social media first before engaging in social media.

    1. Decide where you want to be. Not every social media site is going to give you stellar results. Do your homework and see which one will benefit you the most.
    2. See if your company is already on a site. There is a chance that your business could be on sites like Facebook and if it is, you can claim it.
    3. Find out how many times you are mentioned on Twitter. Just enter your domain on Twitter and see if people are looking you up.
    4. Are Pinterest users constantly pinning you? If the answer is yes, then this is one site that you should join.
    5. Broadcast the purpose you want to portray. Make sure people know what your business is all about.
    6. Fulfill promises. Make sure that if you make promises on a social media site, you keep them.
    7. You can be more than a company. Just because you are a CEO doesn’t mean you have to act like it. Be a friend and someone that people can relate to.
    8. Don’t push your content on people. Egomaniacs are not liked on social media.
    9. Keep plenty of fresh images. Having new photos on your social media sites is a great way to let people know you are constantly moving things around.

     

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  6. Reasons for “Unfollows” on Twitter

    October 15, 2012 by Blair Stover

    Image representing Twitter as depicted in Crun...

    When it comes to your Twitter followers, it’s more important to have high quality followers versus a high quantity of followers. When managing your Twitter account, you need to pay attention to the number of people following you. You may need to re-evaluate your Twitter strategy if you notice that you are starting to lose followers.

    Step number one is finding out the reason why people are “unfollowing” you on Twitter. Blair Stover lists out the most common reasons:

     

    • Always promoting your products and services- People don’t care to see you advertise your products all the time. You have to be engaging, conversational, and interesting to your followers. An occasional promotional Tweet can be okay.
    • Tweeting too much- People can get irritated if you use Twitter too often. Put time gaps in between your Tweets or people might unfollow you.
    • Not Tweeting enough- Followers might forget about you if you don’t Tweet enough. Stay active and engaging with your followers.
    • Offensive Tweets- Do not cross the line when Tweeting to your followers. When using Twitter for your company, you need to be careful of what you Tweet. Tweeting any offensive content can hurt your company and your company’s image.
    • Tweeting irrelevant content- You must Tweet content that is interesting to your followers. If you start Tweeting things that are not relevant to your follower’s interests, they may stop following you.
    • Not interacting with your followers- Social media relies on interaction. You need to reply and converse with your followers to help build your business. People may unfollow you if you are not interacting with them enough.
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  7. Choosing the Right Comment Format for Your Blog

    October 8, 2012 by Blair Stover

    If you have a blog, you have no doubt run into the baffling array of choices when it comes to hosting a comments section. While the format question is not one that has made its way into the mainstream yet, the issue is a top priority among those who are active bloggers. An especially sensitive subject among those who host blogs, the comment-formatting dilemma if front and center. Should you use WordPress, Disqus, Facebook, or IntenseDebate? Each has strong and weak points. Blair Stover keeps you up to date on topics relating to social media.

    While WordPress is widely used and easy to navigate, it suffers from the fact that it does not work on non-WordPress sites, thus is not a truly universal format for comments. Sites that are WP hosted are fine, but outside of that world, WP is not the big winner. Disqus takes over where WordPress fails, allowing users to sign in one time only, and then post on any Disqus-enabled site. In the rough and tumble world of web commenting, nearly every social media platform has been enabled to accept Disqus comments, unlike rival WordPress. Disqus will also keep a log of all your comments so you can scroll through your words of wisdom at will. Visit the Blair Stover blog regularly to stay informed about social media topics.

    While other such comment formats exist, notably Facebook and IntenseDebate, the clear choice for most is Disqus, certainly for their universal application. The no-frills Disqus somehow manages to combine simplicity with reams of stored data for your perusal. While Disqus, like the others, has its problems, they are minimal and are far outweighed by the advantages. Ease of use, universality, and attention to detail are the three winning ingredients for the Disqus commenting format. Blair Stover delivers the most relevant news about social networking.


  8. Tumblr Blogging Tips

    October 4, 2012 by Blair Stover

    Image representing Tumblr as depicted in Crunc...

    Tumblr puts an emphasis on sharing web content like links, videos, music, and quotes. It is a micro-blogging platform, and has developed into one of the blogging platforms on the internet that is most used. Its popularity has been attributed

    in large part to the interface which permits users to post updates quickly from a tablet, computer or smartphone. Blair Stover will teach you the key points.

    In the Tumblr Theme Garden, one is faced with literally thousands of themes, both premium and free. Within seconds, these themes can be applied to one’s Tumblr blog. Using the customized Tumblr theme editor, each user can customize their themes by changing header images, fonts, color schemes and spacing. No knowledge of HTML or CSS is needed to use the theme editor interface.

    What sets Tumblr apart from most blogging platforms is that it does not contain support for comments by default. In a partnership with Disqus, it is made simple for you to incorporate the Disqus commenting system in your blog. All you need to do is sign up of your own account at disqus.com, and then use your Disqus username in the Tumblr theme editor. After saving your theme, comments will come into sight in their suitable place. Comments can be managed through the Disqus website.

    Using the “Settings” in Tumblr, you can connect your blog to an assortment of social media streams. Additionally, you can set your blog to publish links to new posts automatically on your Facebook wall or Twitter stream.

    Increasing followers on Tumblr is simply done by following other Tumblr blogs which are similar to yours. This will automatically notify the blogger that you are following their blog and provide them with a ling to your blog. Typically, this blogger will follow you back and may re-blog some of your posts, giving your blog greater exposure.

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  9. Disqus and Your Blog

    October 1, 2012 by Blair Stover

    Image representing DISQUS as depicted in Crunc...

    Image via CrunchBase

    Five years after the Disqus platform was launched, the company has announced the imminent release of a version of an overhaul of its product. This new edition is designed to improve the quality of conversations online through performance improvements, the ability to vote on comments, have custom views, etc. Blair Stover has more details below.

    For those who do not know, Disqus’ comment system is used by 1.3 million blogs so far, which includes websites and news sites. It is designed to help publishers better stimulate community conversations, and will even stand up to Facebook’s commenting system.

    Disqus in 2012 is the name of the new version and it is significantly different from previous versions of the same system in both appearance and use. The development team worked Disqus around four major themes: performance, quality, personalization and discovery.

    A new feature, Disqus Ranks, provides an easy system of social classification that allows a person to evaluate the influence of a commentator. The functions of comments mimic those already used internally by larger publishers who assess the influence of a user by assigning badges to show that he or she can “show” the importance it has to the community.

    This means that the user should be able to classify commentators from certain types of community actions, including the number of visits to the pages on your site, post comments and receive answers, like other reviews, and more.

    It will be possible to use a list of preferences to calibrate the “most important” to “least important” depending on the weight of each type of interaction as shown in the screenshot stroke.

    So if you’re looking for a new commenting system for your site, hold off! The new Disqus is coming.

     

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