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Business Twittering Basics

August 3, 2010 by Blair Stover

If you are considering joining the Twitter community to help market your business, there are a few things you should know. Make sure you develop a strategic plan so that you can track your progress. Here are a few things to consider:

1. Target a specific audience. You should try to find your existing clients and partners on Twitter and follow them. Likewise, see who they are following and do the same.

2. Familiarize yourself with Twitter lingo. Make sure you know how to follow, mention and retweet individuals. For example, if you are mentioning someone use the @ symbol and their name.

3. Track your progress. Look at how many people are following you and how often they are mentioning your name.

4. Be engaging. Hold conversations with individuals. Invite your followers to ask questions about your products or services. Position yourself as an industry leader or expert.

For more information on Twitter tips, try checking out social media blogs online or ask experts in social media how you can best tailor your approach.


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