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Are You Using Twitter Search to Find Potential Customers and Clients?

December 15, 2010 by Blair Stover

Twitter happens to be one of the most popular social media engines of the modern day, even comparable to that of the envious might of Facebook, the world’s largest social media website. Funny how something as simple as 140 character status update profile could become such a gargantuan social media juggernaut, but such is indeed the case.

One thing that many self employed persons as well as businesses are quickly realizing is that they can take advantage of the power of Twitter to find potential customers and clients. You can do this as well – and for that matter really anyone who has the time and the patience to do so can – and it not difficult at all.

The following is a really easy and streamlined approach to targeting potential buyer or clients by using the search prowess of Twitter.

Use the Twitter search bar and use quotation marks so you can directly search for relevant keyword matches. For example, a person selling a product could use quotes such as the following to find buyers: “I’m Buying X,” or “I’m thinking about buying,” or even, “I will be buying.”

From there you can further expand on that train of thought. A well worded and informative blog on your website about your products or services can further entice the potential clients or buyers that you attract from your Twitter marketing endeavors.

Of course, conducting the searches and contacting prospective buyers will take you time. But if you can convert a small percentage of them to sales, you may be on to something sweet!


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