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5 Metrics to Pay Attention To

July 23, 2013 by Blair Stover

In the past, social media for businesses had long been taboo as there was no real way of measuring success. Times change, however, and as social media continues to evolve so do social media metrics. When starting out, there are several insights and numbers to track. At Blair Stover, however, we believe these five are the ones to pay attention to when it comes to your first marketing campaign with social media.

English: Infographic on how Social Media are b...

English: Infographic on how Social Media are being used, and how everything is changed by them. (Photo credit: Wikipedia)

The data from visitor flow provides you with important insights on how to strengthen certain areas of your business. The social media metrics of today are so accurate that you can set the basis of these further steps to duplicate the success of a website which attracts more visitors. Here are five metrics to pay attention to:

Virality - The higher the ratio is, the better virality. This value simply indicates how the viral content is in your social media network.

Growth rate - The growth rate indicates how fast you get new followers. The actual number of followers is not important, but how fast and how many new followers you get a month is.

User engagement - This isn’t the number of followers that play a role, but how many users it has share the content.

Time use – Time is an important factor for your success. Make sure you are on your social network a certain amount of time a day.

Conversion - The direct and time-delayed conversion lets you know how successful your media is and how you can make money with it.

It is better to have fewer followers that distribute the content ahead and share it properly than millions of followers that do nothing with your content. With these metrics, you can begin to craft a stronger and more specific social media campaign that will help you fulfill your business goals.


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