Any company, or individual for that matter, can leverage social media tools to bring more attendees to an event. For at least the last decade, social media tools of all kinds have been employed by small businesses to create buzz, ramp up
attendance, and spread the word about company promotions and happenings. While there are countless mini-strategies for using social media, here are five common ways that the process can get you into the mix.
There is no reason why you have to wait until the last minute to create excitement about your event. Allow for pre-registration with web utilities like Eventbrite. A tiny bit of planning will pay big dividends in terms of attendance.
Let the event shape itself by asking registrants what they want to see. Many entertainment companies do this in order to build a show around one headliner. If potential audience members want juggling or dance shows, you can always sub-contract those functions and design an event around what your public desires. Think about using PollDaddy or TwtPoll for taking simple surveys.
One of the trendiest, high tech ways to put on a fantastic presentation is with QR codes. You can create a QR code that smartphone users can scan. If your presentation is on Slideshare, phone users will be able to watch the formal presentation on their screens while you are conducting the outdoor event with no need for audio or visual materials onstage.
Build an image inventory from the event by encouraging attendees to post their photos on Flickr. Consider offering some small reward or freebie to those who allow their personal pictures to be used.
If you are short of seating or formal space for your event, think about allowing virtual attendance. Many large and small events sell virtual tickets to those who cannot attend the live portion of the presentation. There does not need to be a fee, but if you want to charge a nominal amount, try to keep the ticket price very low so as to boost attendance. At least initially, it is all about making connections, not making money on the events themselves.