Do you believe that you must “do social media” even if you do not understand it or want it for your business? Are you afraid that you are missing out because you are not posting continuously? A recent Forbes article offers some insight into myths about social media. See if any of these are thought-traps you have fallen into!
1) Everyone is using social media. You will see statistics like “80 percent of all shoppers find their products on social media,” but remember that the targeted demographic always determines whether this is true. Some demographics simply do not use social media or prefer other methods of finding their goods and services.
2) Social news aggregators have no value. Facebook and Twitter may be kings, but Reddit, Stumbledupon, Digg and other social news aggregators also have their place. In fact, the content most frequently shared on Facebook and Twitter actually originates on one of these social news aggregators.
3) You cannot do social media alone. Yes, you can. It just takes some practice and a little studying.
4) You have to spend hours a day on social media. No, you do not. You just have to effectively schedule your posts. Programs like Hootsuite even allow you to do this in advance.
5) Social media is a broadcast channel. You can get your customers to interact, rather than just talking to them, by offering specials, sweepstakes, prizes and other perks.
6) Social media replaces a website. You cannot get rid of a good website just because you use social media. Instead, the two should work together.
7) You cannot measure social media’s ROI. You can track a lot of user activity through social media by using the right tools.
8) Blogging is time-wasting. Blogging is not only easy but it sets a tone for your business and allows you to brand yourself as an expert in your field.
9) You have to be on all the social networks. It is better to do one or two well than to do 15 poorly.
10) Social media replaces real-life contact. There is nothing to be a face-to-face conversation or a phone call with your customers, including social media.
The fact is that social media is a tool just like any other and can be used effectively or ineffectively. Think about that the next time you are tempted to use SM because “everyone else is doing it!”